Research
Digital Video Universe – October 2017
Dive into the Digital Video Universe report for October 2017. Analyze key trends, market performance, and critical insights shaping the IAB Australia video landscape.
Research & Resources
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ResearchIAB Digital Ad Effectiveness Playbook – Dec. 17
Following the release and successful uptake of the Ad Effectiveness Glossary earlier in the year, this Playbook addresses topics from Getting the Basics Right…
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Research
Australian Online Landscape Review – Sept. 2017
Dive into key Australian digital trends and industry performance data. Review the critical online landscape with our comprehensive September 2017 report.
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Research
Australian Online Landscape Review – Sept. 2017
Analyze the key trends shaping the Australian digital online landscape. Access our comprehensive review for deep industry insights relevant to IAB Australia members.
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Research
Device Ownership and Trends – September 2017
As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of…
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Research
IAB Native Advertising Playbook – Oct. 2017
The aim of this playbook is to give the industry simplified and consistent definitions to help increase awareness of the potential of native, as…
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Research
IAB Programmatic Playbook – Oct. 2017
As part of the IAB’s mission is to simplify the digital ecosystem we have developed the IAB Programmatic Playbook 2017. This Playbook expands and…
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Research
Video Ad Volume: Loudness Guidelines
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Research
IAB Australia recommends the mass adoption of ads.txt by local publishers
The mission of the ads.txt project is simple: To increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorised Digital Sellers and is…
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Research
Digital Fact Sheet Pack for MeasureUp Conference
IAB Australia's October Digital Fact Sheet Pack for MeasureUp Conference summarises the latest key points on the following topics: Mission: Simplify & Inspire Strategic…
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Research
Digital Fact Sheet Pack for MeasureUp Conference
Access the essential Digital Fact Sheet Pack for MeasureUp Conference. Equip yourself with key data and insights relevant to IAB Australia's digital landscape. Download…
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