Blog
Safe HTML Ad Rich-media Container (SHARC) – An Explainer
IAB Tech Lab have now released SHARC (Safe HTML Ad Rich-media Container) which is effectively an updated combination of two previous IAB Tech Lab…
adtech matters
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BlogAdTech Matters – IDFA Opt-In Rates, Data Clean Rooms & KPMG’s Consumer Trust Report
Understand the impact of IDFA and navigate changing privacy rules. Explore KPMG's Trust Report and solutions like Data Clean Rooms for sustainable ad tech.
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Blog
AdTech Matters – The State of Programmatic in APAC, McKinsey Top Tech Trends & GDPR Publisher fines
Every fortnight or so we’ll bring you some technical updates that we hope you’ll find useful. Today’s topics are The State of Programmatic in…
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Blog
AdTech Matters – TikTok Product Updates, Network Advertising Initiative & Colorado Privacy Act
Navigate key AdTech shifts. We break down TikTok product updates, network initiatives, and compliance strategies for the Colorado Privacy Act.
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Blog
AdTech Matters – SCID, UK Independent Publishers Report & Amazon Advertising Products
Every fortnight or so we’ll bring you some technical updates that we hope you’ll find useful. Today’s topics are the Shared Campaign Identifier, Amazon…
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Blog
AdTech Matters – Supply Chain Validation Tools, 2021 Digital News Report & The UK’s Data Saves Lives Scheme
Explore crucial AdTech validation tools, key digital news reports, and data safety policies impacting media standards today.
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Blog
AdTech Matters – Apple Privacy Feature Announcements, WebExtensions & the EU e-ID
Every fortnight or so we’ll bring you some technical updates that we hope you’ll find useful. Today’s topics are an update on the most…
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Blog
AdTech Matters – Open-Source, Gaming Insights & Privacy Sandbox Update
Deep dive into AdTech trends. Get expert insights on the Privacy Sandbox, open-source standards, and the future of gaming monetization. Stay compliant.
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Blog
AdTech Matters – ATT review, Transparency Centre preview & Digital Media trends
Every fortnight or so we’ll bring you some technical updates that we hope you’ll find useful. Today’s topics are a preview of IAB Tech…
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Blog
AdTech Matters – SWAN, SSO trends & Dynamic Exclusion Lists
Master modern AdTech compliance. Learn about SWAN, Single Sign-On (SSO) trends, and implementing dynamic exclusion lists for maximum ad efficiency.
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Blog
AdTech Matters – Prebid, FLoC Trials & Buy-Side Transparency Standards Released
Every fortnight or so we’ll bring you some technical updates that we hope you’ll find useful. Today’s topics are a review of the recently…
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Blog
AdTech Matters – Insights from the Programmatic Summit, The 2021 AI Index & Standards for Responsible Addressability & Predictable Privacy
Every fortnight or so we’ll bring you some technical updates that we feel you’ll find useful. Today’s topics are a quick overview of the…
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