Blog
Google Chrome Privacy Sandbox – an Update
Stay ahead of privacy changes. Get the latest insights on Google Chrome's Privacy Sandbox for sustainable ad tech and compliant web development.
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BlogIAB Tech Lab In-Depth Analysis of Google Privacy Sandbox APIs – A Summary
Master Google Privacy Sandbox APIs with our IAB Tech Lab analysis. Understand the technical shifts impacting ad tech and future measurement strategies.
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Blog
Chrome’s third-party cookie phaseout, the 1% rollout and an update on proposed solutions
Note – on Feb 7th 2024 IAB Tech Lab's Privacy Sandbox Task Force published draft commentary and analysis on the challenges associated with the…
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Blog
Google Privacy Sandbox Update – Chrome Commits to Q3 2024 Timeline
Navigate Google's Privacy Sandbox and Chrome updates. Understand the Q3 2024 timeline, preparing your ad tech strategy for future privacy standards.
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Blog
Chrome delays deprecation of 3rd-party cookies until 2024
Google has today announced that it is delaying plans to phase out third-party cookies in Chrome until the second half of 2024. In order…
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Blog
Google extends Privacy Sandbox proposals to Android
Google have now announced that the Privacy Sandbox proposals approach that they have been developing for web-based environments (Chrome) has been extended to include…
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Blog
Updates to Google’s Privacy Sandbox proposals – FLEDGE, Topics API & Attribution Reporting API
Keep up with Google's Privacy Sandbox changes. Understand FLEDGE, Topics API, and Attribution Reporting API impacts for modern ad tech strategies.
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Blog
Google Attribution Reporting proposal – an update
Understand the latest Google Attribution Reporting proposal. Essential update for advertisers on accurate measurement and industry best practices.
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Blog
Update on the Google FLEDGE proposal for Re-marketing (now called Protected Audience)
Be aware that since April 2023 this API is now called Protected Audience – to read more about this change from Google please click…
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Blog
Understanding Google’s Topics API
Recently Google have been providing a number of updates to the The Privacy Sandbox proposals to satisfy third-party use cases without the use of…
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Blog
AdTech Matters – Marketing AI Bias, PPIDs & Tools for Tackling ATT
Every fortnight or so we’ll bring you some technical updates that we hope you’ll find useful. Today’s topics are a look at better understanding…
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Blog
Google Chrome’s Privacy Sandbox Update – delays deprecation of third-party-cookies by 2 years
Google has just released a blog post with an updated timeline for their Privacy Sandbox initiative including a delay on the deprecation of third…
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