Blog
AdTech Matters – SWAN, SSO trends & Dynamic Exclusion Lists
Master modern AdTech compliance. Learn about SWAN, Single Sign-On (SSO) trends, and implementing dynamic exclusion lists for maximum ad efficiency.
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BlogFurther details from Google on Their Future Plans for Targeting & Measurement
Stay ahead of change. Deep dive into Google's latest updates on ad targeting and measurement frameworks, crucial for IAB compliance and performance in Australia.
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Blog
Google Confirms Plans for Future Targeting & Measurement
The recent (March 4th 2021) announcement from Google now confirms that once Chrome blocks the use of third-party cookies, Google will not build alternate…
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Blog
AdTech Matters – Google’s Audience Cohorts Confirmation, AANA/MMi study & ACR Technology
Deep dive into Google's audience cohorts confirmation, AANA/MMi research, and ACR Tech's impact. Essential insights for IAB Australia marketers.
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