IAB Australia are focussing on key verticals in our webinars over the next few weeks – and in the first of these sessions we looked specifically at the automotive sector.
The IAB, Carsales and CarAdvice.com presented recent auto-related digital industry data, trends and insights – and were then joined by a range of industry experts in auto advertising to share and discuss further experiences and insights into what we can expect over the next few months.
Key topics:
• Recent Auto audience & revenue trends
• Car purchasing trends
• Contactless test drives, innovation and new consumer trends
• Case study & research
• Panel discussion on marketing ROI, investment in advertising and innovation
Event participants:
Gai LeRoy, CEO, IAB Australia (moderator)
Vanya Mariani, GM of Auto OEM & Media business, Carsales
Danny Lenartic, Director of Marketing & Product Development, MG Motor
James Ward, Director of Content Operations, CarAdvice.com
Ashley Wong, Head of Digital, Foundation
David Gaskill, Head of Product, Audience360
