IAB Australia and the Outdoor Media Association (OMA) collaborated to curate Powering DOOH 2023. The one-day conference that was held on 30 March 2023 with presentations on technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
Presentations from the day can be found below.
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| MORNING SESSIONS | |
|---|---|
| TIME | SESSION DETAILS |
| 9:00 – 9:30 | Registration |
| 9:30 -9:40 | Opening Comments Gai Le Roy, CEO, IAB Australia |
| 9:40 – 10:20 | Evolving programmatic DOOH standards for omni-channel buying Jonas Jaanimagi, Tech Lead, IAB Australia Hillary Slattery – Director Programmatic Product – IAB Tech Lab (virtual) |
| 10:20 – 10:50 | Measuring a Play: OOH standards and the impression multiplier Grant Guesdon, MOVE 2.0 Lead, OMA |
| 10:50 – 11:30 | Data, Metrics & Measurement Tara Coverdale, Group Director Data & Insights, oOh! Cristina Smart, Head of Data Innovation & Audience Insight, JCDecaux Australia Belinda Cooper, Solutions Consultant, MiQ Matt Proud, Associate Director Business Development, The Trade Desk Moderator: Natalie Stanbury, Director of Research, IAB Australia |
| 11:30 – 12:00 | Data and Privacy in Programmatic DOOH Sarah Waladan, Director of Policy & Regulatory Affairs, IAB Australia Dan Richardson, Head of Data APAC, Yahoo |
| 12:00 – 12:10 | Morning Wrap Up |
| 12:10 – 1:10 | Lunch & Registration for Afternoon Attendees |
| AFTERNOON SESSIONS | |
| 1:10 – 1:15 | Afternoon Opening Comments Ben Allman, Head of Sales ANZ, Broadsign |
| 1:15 – 1:25 | OOH, DOOH, prDOOH – An ecosystem overview Michael Wretham-Brown, Head of Digital & Integrated Planning, Match & Wood |
| 1:25 – 2:10 | International Keynote & Fireside Ben Milne, Global Head of OOH, dentsu International Fireside interviewer: Emma Hegg, Group Director – Platforms, oOh!media |
| 2:10 – 2:30 | Case Study – Tourism Tasmania Tom Sherson – Paid Media Manager – Tourism Tasmania Manon Jardin – Account Manager – Starcom Australia Keren Homan – Senior Platform Strategy Lead – Yahoo Brad Palmer – National Programmatic Director – JCDecaux Australia |
| 2:30 – 3:00 | World of prDOOH Emma Hegg, Group Director – Platforms, oOh!media Laura Wall, Head of Programmatic, QMS Brad Palmer, National Programmatic Director, JCDecaux Sabarish Chirakkal, Programmatic Director, Val Morgan Outdoor Moderator: Charles Parry-Okeden, Independent Chairman, OMA and MOVE |
| 3:00 – 3:10 | Case Study – Modibodi Sebastian Diaz – Senior Media & Partnerships Manager, Bench |
| 3:10 – 3:30 | Afternoon Tea |
| 3:30 – 4:00 | Planning Programmatic DOOH Anthony Sciacca, Head of Marketplace, EssenceMediacom John Lynch, Head of OOH & Audio Partnerships, OMG Sally Lawrence, Group Director, Media Enigma Communication Moderator: Laura Wall, Head of Programmatic, QMS |
| 4:00 – 4:20 | Case Studies – McDonalds FIFA World Cup Campaign & Chumba Rebecca Pirrie, Snr Account Director, Vistar Media Catriona Oran Barthram, Head of Comms Planning, Maccas at OMD Sonja Popovic Snr Marketing Manager, Virtual Gaming World |
| 4:20 – 4:50 | PrDOOH Measurement in the Marketing Mix Jo-Ann Foo, Senior Director, Analytic Partners |
| 4:50 – 5:00 | Closing Comments Charmaine Moldrich, CEO, OMA |
| 5:00 – 7:00 | Drinks, Nibbles & Networking |
