The Gaming Summit is the key event for brands and agencies who want to understand planning, effectiveness, opportunities and best practice for all types of game advertising. The event included leading industry content that will be followed by networking, drinks and nibbles!
| Time | Session | Speaker(s) |
|---|---|---|
| 3pm | Arrival and registrations | |
| 3.30-3.40pm | Welcome | Yun Yip, Chief Commercial Officer, iion & Jonas Jaanimagi, Technology Lead, IAB Australia |
| 3.40-3.50pm | US Trends in Gaming (virtual) | Zoe Soon, VP: Experience Centre, IAB |
| 3.50-4.05pm | Bridging the gap: Gaming in the marketing mix | Bayden McCallum, Senior Sales Manager, Venatus |
| 4.05-4.20pm | Game Changers: Why There is a Gaming Audience for Every Brand | Rebecca Holmes, Strategy and Insights Manager, Google Rebecca Conrad, Strategy and Insights Manager, Google |
| 4.20-4.35pm | Case Study 1: Gaming Delivering on Lower Funnel Objectives | Jan Bojko, Insights Strategy Lead, Amazon |
| 4.35-4.50pm | Case Study 2: iion and Lenovo | Rupert Pay, Head of Advertiser Sales APAC, iion |
| 4.50-5.15pm | Panel Discussion | James Frith, Digital Director, Howatson & Company Yun Yip, Chief Commercial Officer, iion Adam De Roma, Head of Sales, Scroll Media Jonas Jaanimagi, Technology Lead, IAB Australia (moderator) |
| 5.15-7pm | Networking | |
