The Video Advertising Council was formed in 2014 to help support the growth of an area of the market that now represents over 50% of digital display advertising. The Council meets every month to drive projects in relation to advertising standards, best practice, creative and research of streaming ads in all environments across different consumer screens.
The IAB Video Council has an industry wide representation across publishers, networks and agencies. The Council will provide a broad, collective voice in addressing the key issues and opportunities for the industry.
Members of the Council include:
- Ash Cooper – Adobe
- Mitch Parry – Amazon Advertising
- Alan Lau – Carsales
- Jean Baptiste Alary – Daily Motion
- George Henshaw – ESPN/Disney
- Georgie Charlish – Extreme Reach
- Tess O’brien – Freewheel
- Gareth Evans – Google
- Sabrina Gela – Index Exchange
- Clem Birdsall – Integral Ad Science
- Sorcha Doran – iProspect
- Kelly Lenihan – Kick
- Louise Wilson – LinkedIn
- Maddy Mewing – Magnite
- Jay Smith – MediaOcean
- Sally O’Brien – Meta
- Nicola Albrecht – Microsoft
- Hannah Cooper – MiQ
- James Fisher – News Corp Australia
- Damien Tang – Nexxen
- Joshua Rohrlach – Nine
- Audrey Michelin – OpenX
- Zoe Kostos – Paramount
- Josh Hover – PHD Australia
- Chris Mottershead – Publica
- Vikki Pearce – Publicis Groupe
- Tim Purss – PubMatic
- Sam Cooke – Samsung Ads
- Jess Honeychurch – SBS
- Michael Krawczyk – SeenThis
- Claire Stapleton – Teads
- Justin Easter – The Guardian
- Dan Strangward – The Trade Desk
- Andre Iannuizzi – VIDAA TV
- James Betlehem – WPP Media
- Alba Marco – Yahoo
The Council leverages the skills, experience and networks of Council Members to set annual programmes of work, identify resources required, work with partner organisations, and submit recommendations to the IAB Australia Board. Council members either need to be nominated by IAB Australia to join the Council or apply to join. Council members should have a number of years’ experience in the digital ad industry and currently hold a role in their organisation that focuses on video advertising.
The IAB Video Advertising Council has recently completed the following work:
- Video Ad Format Matrix – February 2025
- Video Measurement Framework – November 2025
- Video Advertising State of the Nation Report – July 2024
- Connected TV Handbook Update – June 2024
- Video one pagers (social, bvod, avod/svod, short form content, short form editorial, fast channels and live) – August 2023
- Member Q&A: Use of Data in Connected TV – June 2022
- Video Advertising: State of the Nation Report – May 2022
- Creativity in Video – November 2021
- One stop CTV shop – October 2021
- CTV Annex – August 2021
- Attitudes to Digital Video Advertising – February 2021
- Connected TV Handbook 2020 – July 2020
If you have any questions relating to the work being carried out by this Council, please email iabaustralia@iabaustralia.com.au
You must be an IAB Australia member to join the Video Advertising Council.