Events
Affiliate & Partnership Marketing Summit 2026: Sydney and Melbourne
The IAB Australia Affiliate and Partnership Marketing Summit 2026 in both Sydney and Melbourne is locked in! Click on the links below to find…
blog
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Perspectives
IAB Australia Member Directory
Explore the IAB Australia Member Directory for essential information about industry leaders and digital marketing professionals.
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Video Advertising
Video Case Study: Tangerine Banks, AdUnion and Samsung Ads
2026: Australian nbn and SIM-only mobile provider Tangerine, in partnership with its media agency AdUnion, has recorded an 250 per cent increase in sales…
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PerspectivesAI Educational Quiz
Our AI Working Group have developed a fun and easy-to-use AI Quiz, to help you assess your individual working knowledge and inspire you to…
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PerspectivesAI Readiness Advertising Infrastructure
An IAB Australia framework for understanding the strategic pillars, organisational maturity, and technologies shaping the future of advertising. Contents: (click to jump to section)…
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Perspectives
A Guide to Prompting with LLMs: 2025 Edition
This is general prompting guidance (created by the IAB Australia AI Working Group) designed for brand marketers, media agencies, publishers, adtech stakeholders to provide…
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Perspectives
IAB Australia Annual Report FY25
The Annual Report provides a comprehensive overview of IAB Australia activities during FY25. If you would like to find out more about membership with…
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Events
Audio Summit 2026: Sydney and Melbourne
The IAB Australia Audio Summit was held in both Sydney and Melbourne in March 2026. Click on the links below to find out more…
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Retail Media
Affiliate & Partner Marketing Case Study: Merry People and impact.com
2025: Discover how Merry People, Australia’s leading gumboot brand, doubled their global partnership revenue using impact.com’s innovative platform. This case study reveals: – Data-driven…
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Retail Media
Affiliate & Partner Marketing Case Study: Better Beer and impact.com
Learn how Better Beer leveraged affiliate and partner marketing to drive significant growth. Discover actionable strategies for optimizing your ad revenue today.
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Retail Media
Affiliate & Partner Marketing Case Study: Virgin Australia and impact.com
2025: Virgin Australia migrated to impact.com and propelled their partnerships program to greater heights through diversification and tactical recruitment of new affiliates. With assistance…
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Retail Media
Affiliate & Partner Marketing Case Study: Sephora and impact.com
Learn how Sephora leveraged partner marketing via impact.com. Discover proven strategies to boost e-commerce revenue and maximize affiliate ROI.
Membership
Become an IAB member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.