Blog
Why you need an editor (and I do too)
Editors get a bad rap. Just think of the editor-in-chief of American Vogue Anna Wintour who is known as "nuclear Wintour" for her famously…
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BlogBob Lord, CEO AOL Platforms: 5 Tech Disruptions Set to Shape Advertising in 2015
See the AOL 2015 predictions graphic at the bottom of this article. While the term "disruption" has become a cliché, there's no denying that…
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Point of View
We have been talking about viewable impressions in the digital ad industry for some time now, in April I provided a local take on…
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Should TV Executives Feel Threatened by Facebook Video?
One of the key trends I've seen in 2014 is a big push by the large social players into the video advertising space. It's…
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Human Experiments, MwaHaha!
You may recall from earlier this year that popular online dating site, OKCupid, attracted some media attention for conducting a series of experiments with…
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The multiscreen and omnichannel consumer purchase journey
Consumers' interactions with brands – whether passive and triggered (exposure to a branding ad), research-orientated (comparing prices) or purchase – are omnichannel and multi-device.…
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Building Digital Capability – Part 3: Core Digital Team Capability
The final two blogs in this series, suitable functions in your digital capability and hiring the right people, are, to me, very interesting. I…
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Dark social is too big to ignore
If you've ever sent a link or copy and pasted text content in a private email or message – then you have a 'dark…
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How To Make Internships Win-Win
After years of rejecting applications for internships, this year we decided that perhaps we'd 'give it a go'. As soon as I'd made that…
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How to: Get over the nerves of presenting
I present in front of people a lot. In fact, I almost can't remember a time in my career where I wasn't expected to…
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‘State of Video Industry Report’ Shows How Advanced Advertisers Are Getting
The latest State of the Video Industry report – published jointly by IAB and Adapt.tv – shows not only how fast the online video…
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Megan Cronje: Ad Ops conference a great course by professionals for professionals
I think it's safe to say that the first IAB Australian Digital Ad Ops conference held in the PwC building in Sydney last week…
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