Blog
They promised us jetpacks
Last week's launch of the iPhone 6 was another reminder that we are all carrying around immersive multi-media machines in our pockets. And certainly…
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BlogWe’re not marketing to demographics anymore: Why it matters to be single
It seems every week, sometimes every day, I come across another traditional marketing problem being solved. I don't think traditional is quite appropriate here,…
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Wearable Technology: The battle for space on your body begins
Wearable Technology was born in Hollywood, from iris recognition software in "Minority Report" to James Bond's smart watch boasting a tracking device and TV…
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Article Watch August – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community. – August has all…
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The Biggest Content Marketing Trends For 2015 (According To 10 Experts)
An unbelievable amount of new content is published to the web every single day. More and more experts are talking about the "noise" that…
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Sophie Madden, MFA CEO, discusses the IAB-MFA Agency Advisory Group
Sophie Madden, MFA CEO, shares her thoughts on the role of digital media, her passion for the industry, and why the MFA and IAB…
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Five Tips To Make Your Native Advertising Cut Through
An increasingly dynamic and fragmented media environment has led to an explosion in the number of advertising messages a consumer sees, estimated at up…
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How Marketers Can Earn Trust on Data Privacy: Don’t be like the Federal Government
The Federal Government shows us what not to do when it comes to data privacy and data collection. I think I can be forgiven for…
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Sharing the content love
Sometimes I'm surprised to find myself on the home page of a website. Most of my media consumption starts on Facebook, Twitter or even…
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Mistakes Digital Publishers Make (and How Not to Repeat Them)
Much has been written about the demise of print and with good reason. Newspapers — remember those pieces of paper with words printed on…
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Adult Millennials: Three things you should know
While there seems to be no universally acknowledged definition of 'Millennials', it is typically agreed that they are currently a relatively young demographic which…
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Building Digital Capability – Part 2, Business Partners – level of agency engagement
In Part 1: Understanding Business Engagement, I highlighted the importance of engagement, particularly with the senior executive team (the C Suite). The following some…
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