Blog
Digital is driving a new auto path to purchase journey
For most consumers, purchasing their next vehicle is a major decision which involves careful thinking and due diligence to ensure that they are purchasing…
Blog Articles
Blog articles – Expert commentary, industry updates, and thought leadership on digital advertising trends and innovations in Australia.
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BlogForty-eight hours at dmexco: What I learned and what you need to know
This was my first time at dmexco (Digital Marketing Exposition & Conference), and while I was expecting something big, my imagination just didn't do…
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Blog
If I had a dollar for every time…
For all the technological advancements that have occurred in media over the past 5 years, there is still a question I often get asked…
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Blog
Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S
Digital is a world littered with metrics – clicks, impressions, CPC, CTR – so why do so many advertisers still ask 'how do I…
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Blog
Daily Content Ratings
Watch the above video on YouTube here. I have been reading an increasing number of U.S. industry trade articles and blogs discussing co-operative audience measurement,…
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Agencies & Publishers in a digital world: Work together & get back to basics
Programmatic is an inevitable enabler of media delivery, and last week, the IAB moderated three separate sessions at the Programmatic Forum. The event was…
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Blog
How to take control of relationships, strategy and terms of video ad sales
Publishers are embracing automated buying for video, but face constant challenges optimising their technology and revenue. With more and more money being spent programmatically,…
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Blog
Happy to march to the beat of a different drum
At the AdNews Media & Marketing Summit last week Professor Ritson displayed a chart that did the rounds in the UK mid last year,…
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One night in prison – the drama, trauma & guilt – a charity night being locked up
Thanks to Paul, Nina and the Unltd crew for inspiring a group of us to spend a night at a youth detention centre in…
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Blog
‘Our New Colleagues’ – The Magic and the Machines – Inaugural Speech from new UK IPA President
Just a couple of days ago, Sarah Golding from CHI made her inaugural presidential speech. So, this is the most senior person from the…
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Blog
Council Member of the Month: Cat Prestipino
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. This month we profile Cat Prestipino from IAB's…
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Blog
A Brief History of Digital – It’s Always Good to Reflect
Like all the important things in life, there is always a time to look back at the past. History always teaches us a lot…
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