Blog
Simple small steps with big data – IAB Australia’s Digital Data Best Practice Handbook
Several years ago, I was part of a small group of people working very long hours in a small flat in South London. By…
Blog Articles
Blog articles – Expert commentary, industry updates, and thought leadership on digital advertising trends and innovations in Australia.
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BlogCouncil Member of the Month: Rick Knott
Name: Rick KnottIAB Council: Mobile Advertising CouncilInvolved in the IAB Council since: 2010Day job + company: Regional Director, APAC at CeltraI joined the Council…
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Blog
Four ways to improve brand safety in a programmatic environment
Programmatic is an environment that is dynamic and is constantly evolving. And it's heralding in an era where advertisers put more emphasis on reaching…
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Spend some time on the digital ‘shop-floor’ & get your hands dirty
I was flicking through Facebook earlier today and I caught a picture of a school friend who is now the CEO of a UK…
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Making the economics of video work for all media brands
It's an exciting time in online video — the explosion of new services and vast consumer demand makes video an increasingly crucial tool in…
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Council member of the Month: Andrea Ingham
Name: Andrea Ingham IAB Council: Audio Involved in the IAB Council since: March 16 Day job + company: Director of Sales, ANZ, Spotify I…
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Blog
Programmatic in Australia is abound with challenges and opportunity
I attended the Programmatic Summit yesterday on behalf of Navigate Digital. It was our first excursion to what is Australia and New Zealand's only…
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Programmatic: There are no stupid questions
I first came across the term “programmatic” in 2014, working at Philips global HQ in digital innovation. I shared a conference platform where I…
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Council Member of the Month: Richard Wolstenholme
Name: Richard Wolstenholme IAB Council: Video Council Involved in the Council since: September 2016 Day job + company: Head of Brand Advertising, Google AUNZ
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Blog
Progression of Australian Digital Measurement
So 2016 was an interesting year for digital measurement to say the least. There was some well-deserved questioning, some scrutiny that comes with an…
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Council Member of the Month: Justin Orchard
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. This month we profile Justin Orchard from…
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Blog
The new voice in town: A week with Alexa
It’s been a little frustrating that in the two years since Amazon’s Echo was launched (Initially launched in the USA and then in the…
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.