Blog
Council Member of the Month: Luke Donkin
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. Name: Luke Donkin IAB Council: Technology…
Blog Articles
Blog articles – Expert commentary, industry updates, and thought leadership on digital advertising trends and innovations in Australia.
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BlogCouncil Member of the Month: Robert Rivers
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. Name: Robert Rivers IAB Council: Standards…
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Blog
Ad Ops targets Melbourne
The first ever Melbourne based Digital Ad Ops Conference was held at the REA Headquarters on 2 May 2016. The conference is committed to…
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Blog
Digital Ratings Monthly in a nutshell
In October 2014, after a rigorous process, IAB Australia appointed Nielsen as the sole and preferred supplier for the digital measurement currency that is…
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Blog
The Startup – Part 1: Corporate to Startup and 6 months later…
I’ve spent my entire career working for well-established corporates and when a former Australian colleague asked me to consider joining a tech startup based…
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Blog
With data, big is not always best
Sometimes quality and beauty comes in small packages: diamonds, chocolates, poodles, bonsai trees, the Olsen twins. Okay, scrub the last one. But you get…
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Blog
How Australian supermarkets can acquire consumers using insights from location data
With just four grocery brands accounting for an estimated 90.8% of the Australian supermarket industry, it's safe to say that competition for getting customers…
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Blog
TV and Video Convergence: Piecing Together the Puzzle
Picture it. 1965, the golden age of television. A family huddles around the household’s only TV set, tuning into one of only a handful…
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Blog
5 Challenges for the Digital Leader in 2016
After a couple of year working overseas, I recently returned to Sydney and started investigating employment opportunities. This entailed numerous cups of coffees with…
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Blog
“The Hustle” is more valuable than ever
“The hustle” means different things to different people, and the connotations can be both positive and negative. To me it means having that great…
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Blog
CES: Advertisers can Expect More from Immersive Experiences and Connected Objects.
If there’s one thing that differentiated Consumer Electronics Show (CES) 2016 from other years, it is the scale. CES 2016 was by far the…
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Blog
5 Reasons Why Times Square NYE is the Out-of-Home Industry’s Superbowl
Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the…
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