Blog
Start-up or stay put?
With so much innovation happening across media and advertising, a new wave of global and Australian start-ups are luring industry talent to execute on…
Blog Articles
Blog articles – Expert commentary, industry updates, and thought leadership on digital advertising trends and innovations in Australia.
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BlogMobile Investment – Taking the Leap
Over the last 12 months a small group of publishers along with IAB Australia and Nielsen have invested significant dollars and time to work…
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Congratulations, we’re a mobile species! Here’s what this means for marketers and analytics.
If you hadn't already heard, 2015 is the year of mobile marketing and advertising. Last year mobile users surpassed desktop users, and in November…
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Blog
When Less is More in Content Marketing
For people who are supposedly experts in creating content there are a lot of boring stories written by content marketers. If I see another…
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Australian Audience Measurement Roadmap
IAB Australia was pleased to announce in October 2014 the re-appointment of Nielsen as the industry preferred supplier for digital audience measurement services in…
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Building Digital Capability – Part 4: You as the Leader
I'm going to close out this 4 part blog series with 3 final points. It was going to be 2 points but after rereading…
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Blog
Why you need an editor (and I do too)
Editors get a bad rap. Just think of the editor-in-chief of American Vogue Anna Wintour who is known as "nuclear Wintour" for her famously…
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Bob Lord, CEO AOL Platforms: 5 Tech Disruptions Set to Shape Advertising in 2015
See the AOL 2015 predictions graphic at the bottom of this article. While the term "disruption" has become a cliché, there's no denying that…
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Point of View
We have been talking about viewable impressions in the digital ad industry for some time now, in April I provided a local take on…
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Should TV Executives Feel Threatened by Facebook Video?
One of the key trends I've seen in 2014 is a big push by the large social players into the video advertising space. It's…
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Human Experiments, MwaHaha!
You may recall from earlier this year that popular online dating site, OKCupid, attracted some media attention for conducting a series of experiments with…
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The multiscreen and omnichannel consumer purchase journey
Consumers' interactions with brands – whether passive and triggered (exposure to a branding ad), research-orientated (comparing prices) or purchase – are omnichannel and multi-device.…
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