Blog
Five Tips To Make Your Native Advertising Cut Through
An increasingly dynamic and fragmented media environment has led to an explosion in the number of advertising messages a consumer sees, estimated at up…
Blog Articles
Blog articles – Expert commentary, industry updates, and thought leadership on digital advertising trends and innovations in Australia.
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BlogHow Marketers Can Earn Trust on Data Privacy: Don’t be like the Federal Government
The Federal Government shows us what not to do when it comes to data privacy and data collection. I think I can be forgiven for…
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Blog
Sharing the content love
Sometimes I'm surprised to find myself on the home page of a website. Most of my media consumption starts on Facebook, Twitter or even…
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Blog
Mistakes Digital Publishers Make (and How Not to Repeat Them)
Much has been written about the demise of print and with good reason. Newspapers — remember those pieces of paper with words printed on…
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Blog
Adult Millennials: Three things you should know
While there seems to be no universally acknowledged definition of 'Millennials', it is typically agreed that they are currently a relatively young demographic which…
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Building Digital Capability – Part 2, Business Partners – level of agency engagement
In Part 1: Understanding Business Engagement, I highlighted the importance of engagement, particularly with the senior executive team (the C Suite). The following some…
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IAB Standards & Guidelines Council Discusses All Things Digital
The IAB Standards & Guidelines Council, originally convened in 2009, continues to lead the way in indentifying and evaluating the needs of the Australian…
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5 Every Day Productivity Boosters;
Using my fastidious behaviour to help you: I've been a gamer since I was six, playing Atari, mastering Pac-Man upside-down and finishing Missile Command…
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Blog
IAB Mobile Council discusses Opportunities & Challenges in Mobile Advertising
IAB Australia's Mobile Advertising Council was launched back in 2011 to evaluate the needs of the Australian mobile advertising industry; establish a program of…
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Blog
Viewability: if they can’t see it, did it happen?
There's little point in spending money on advertising that people can't watch. Yet data from the US shows as much as half of all…
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Russell Easther – Australia’s First Professional to Pass the Digital Media Sales Certification
We had a chat with digitalbrief's Russell Easther – the first Australian professional to pass the Digital Media Sales Certification (DMSC). Congratulations from all…
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Blog
IAB Video Council Discusses Opportunities & Challenges in Video Advertising
We recently launched our Video Advertising Council, drawing members from organisations representing a range of offerings and products in the digital advertising industry. In…
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