Melbourne’s annual Ad Tech & Ops Summit is back on Tuesday 2nd June, 2026. This annual event (which has now been running for 12 years!) will cover current key topics critical to our industry from both a local and global perspective impacting those working in product, technical, commercial, programmatic and operational roles.
A full agenda of each session and speakers will follow – however a summary of some of the sessions are below:
| Session |
|---|
| Stop the Split: Thinking Holistically About Every Digital Impression This panel will bring together leaders from across the agency and publisher sides to discuss why the industry must stop breaking out programmatic vs. direct and start viewing all media through a single, holistic lens. |
| On Overview of AAMP (Agentic Advertising Management Protocols) & Where To Start The recent release of IAB Tech Lab’s AAMP v2.0 marks the transition of agentic frameworks from reference implementations to production-ready SDKs capable of full-scale execution. In this session, we’ll introduce what AAMP is, what the x3 pillars are in the overall framework and what the most recent updates enable – including the Deals Library, Agents Registry, a centralised structure for managing deal lifecycles, and a State Engine that automates the transition from quotes, to approvals to bookings. |
| Navigating Modern Media Challenges & Leading Through Industry Transformation A fireside chat with one of Australia’s most experienced Media Agency leaders on some of the key current challenges and opportunities our industry are facing, and what roles cutting edge operational solutions are playing to resolve the issues and more efficiently enable opportunities. |
| Navigating the Current Talent Shift & Evolving Workforce Strategy in the Age of AI This session will explore the findings of the 2026 IAB Australia Talent Review, highlighting how our local industry is gradually refining its workforce strategies to align with cutting-edge tech. We’ll analyse the transitions from manual programmatic executions to AI-integrated operations, and discuss how those working in different roles and organisations can be part of future high-performing teams as they restructure for the next era of advertising. |
| An Overview of the Latest Operational Industry Tech Trends, Standards & Topics A walk-through of the major trends, topics and product evolutions impacting our indsutry and particularly those in more Operational, Programmatic & Product roles. |
Confirmed speakers include:
Rachel Page, Melbourne MD – OMD Australia
Mark Coad – former CEO of IPG Mediabrands
Daniella Kenney, Head of Programmatic – Foxtel Media
Gai Le Roy, CEO – IAB Australia
Alfie Lagos, MD & Founder – Lexlab
Keaton Garnett, APAC Senior Solutions Architect – Criteo
Poppy Hill, ANZ Senior Vice President – Strike Social
Aimen Khan, APAC Exchange Platforms Agency Lead – Google
Paul Grainger, ANZ Product Lead – Shirofune
Jonas Jaanimagi, Technology Lead – IAB Australia
Ticket Pricing
• IAB Australia Members: Complimentary (2 free tickets per member organisation)
• Additional Member Tickets: $125.00
• General Admission: $225.00
• Agencies & Advertisers: Complimentary
• Community Access: Complimentary — limited free tickets for digital ad professionals between roles or seeking work.
If you would like to find out more about sponsorship opportunities, reach out to our Director of Marketing & Memberships Jenn Thomas.