Research
12 days of Holiday Highlights
As we reflect on the year, we bring you a snapshot of our top resources from 2021 and a hint at what is to…
Research & Resources
View below to see all Research pieces and other Resources.
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ResearchMember Q&A Series: Implications of Australian Privacy law reform proposals
The federal Attorney-General’s department in October 2021 released two privacy reviews which set out a range of reforms intended to strengthen privacy protection for…
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ResearchIdentifiers explainer guide and matrix
The IAB Australia Data Council created this initial document to provide a simple explainer of the various identifiers in the Australian market, including an…
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Research
Online Advertising Expenditure Report September Quarter 2021
The Australian digital advertising market has continued its growth at pace, reaching $3.232bn for the September quarter 2021, up 42.1% year on year. The…
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Research
Creativity in Video
Unlock the power of creative video content. Learn expert strategies to capture attention, drive engagement, and meet your marketing KPIs in the Australian market.
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Research
One Stop Shop Hub
The resources in these one stop shops provide media and marketing professionals with education, information and advice on some of the key topics and…
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Research
Consumer and Device Digital Report September 2021
This IAB Australia member only report provides the lastest stats from September 2021 on Australian’s ownership and use of digital devices including PCs, phones,…
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Research
Member Q&A Series: Spotlight on the Brisbane market
The IAB Australia Q&A is taking a look at a market rather than a topic this fortnight and putting a spotlight on all the…
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Research
Digital Data Exchange: The Consumer View
At MeasureUp 2021, independent research company Ipsos released an important new local study on consumer perceptions of data privacy, data monitoring and value exchange.…
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Research
Digital Advertising & Ad Tech Industry Talent Review
The first IAB Australia Digital Advertising & Ad Tech Industry Talent Review is based on data collected from a wide range of IAB members…
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Research
Your One Stop Shop on Connected TV
Navigate the evolving CTV landscape. Get expert insights, ad-tech trends, and actionable strategies for maximizing your streaming ad revenue streams.
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Research
Member Q&A Series: Christmas and Holiday Media Planning 2021
Marketers will need to approach Christmas and seasonal marketing different ways in 2021 from their media planning, creative development and ensuring that goods are…
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