Research
Consumer and Device Digital Report July 2021
Access key consumer and device trends from our July 2021 Digital Report. Stay ahead of audience behavior and optimize your strategy with IAB Australia…
Research & Resources
View below to see all Research pieces and other Resources.
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ResearchMember Q&A Series: Ad Operations teams, flexibility, and ways of working to cope with lockdown
Since last year we’ve all become increasingly used to working through lockdowns here in Australia and have all had to evolve our working practices…
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Research
Attitudes to Game Advertising Report
Understand consumer attitudes toward game ads in 2024. Access the latest report analyzing player receptivity and maximizing ad ROI in the gaming sector.
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Research
Member Q&A Series: The Digital Ad Experience
According to the recent IAB Australia Online Advertising Expenditure Report prepared by PwC, the Australian digital advertising market has recorded a 24.2% growth, the…
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Research
Australian Ecommerce 2021
The Australian Ecommerce Report 2021, which was conducted in June this year at a time when most of Australia was out of lockdown and…
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Research
Member Q&A Series: Data and Privacy changes in Video
IAB Australia and the Video Council recently released a report on the 'Attitudes to Digital Video Advertising’ showcasing that investment in Video will continue…
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Research
Online Advertising Expenditure Report FY21 / June Quarter 2021
The Australian digital advertising market has shrugged off any pandemic advertising woes to record 24.2% growth, the strongest since 2016, reaching $11.4bn online advertising…
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Research
Nickable Slides August 2021
A range of selected slides proving the most recent Australian digital media consumption and advertising revenue data.
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Research
Member Q&A Series: The Role of Audio in Omnichannel Advertising
As digital audio and podcasting investment increases marketers and agencies are increasingly thinking about the role of audio in their digital media mix and…
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Research
Connected TV Annex
Navigate the landscape of Connected TV advertising. Get essential technical and business insights relevant to IAB Australia’s evolving CTV market.
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Research
DOOH Buyer’s Guide
As the DOOH industry develops, there has been a need for industry education that can help both traditional OOH buyers and digital buyers have…
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Research
Member Q&A Series: Women in Sport – The current state of media and marketing play
YouGov recently released a ‘Women in Sport Report 2021’ highlighting the need for more awareness of and adoption of women’s sport around the world.…
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