Research
Nickable Slides: Online Automotive Trends
Stay ahead of the curve. Explore the latest online automotive trends and digital strategies. Gain actionable insights relevant to the Australian market.
Research & Resources
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ResearchPulling the right levers for Performance Max
In an era defined by AI advancements and heightened privacy concerns, Performance Max (PMAX) is set to become a widely used solution for businesses,…
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Research
Digital Landscape Report – June 2024
The Digital Landscape Report provides members with information on Australians digital device ownership and usage at both a household and personal level. The data…
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Research
Video Advertising State of the Nation Report 2024
Get the latest insights into the video advertising landscape. Download the 2024 State of the Nation report to understand trends, ROI, and future opportunities.
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Research
Made for Advertising (mfa): Definitions and Guidance
Explore made for advertising definitions guidance to understand MFA content, how to combat it and its impact on digital advertising.
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Research
Connected TV Handbook: Update
The IAB Australia Video Council first published our guide to Connected TV in 2020. Given the significant developments across audience size, measurement capabilities, access…
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Research
Online Advertising Expenditure Report March Quarter 2024
Access the definitive Q1 2024 Online Advertising Expenditure Report from IAB Australia. Understand key market shifts and plan your successful digital campaigns today.
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Research
Nickable Slides: Digital Consumption Trends
This pack of industry slides with the latest Ipsos iris data, highlights some of the trends in Australians usage of websites and apps during…
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Research
Data Advertising: State of the Nation 2024
Digital media innovation, the continued deprecation of signals and imminent changes to privacy regulation has brought increased focus on the collection and usage of…
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Research
Nickable Slides: Health & Fitness
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Research
IAB Australia 2023 Digital Advertising Investment Trends AU/US/UK
Explore key digital ad investment trends from IAB Australia's 2023 report. Get cross-regional insights for AU, US, and UK markets.
Membership
Become an IAB Australia member
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