Blog
AI in Digital Advertising – my Hopes & Fears
Artificial Intelligence (AI) in Digital Advertising – Hopes and Fears Introduction Since the launch and ongoing improvements in ChatGPT, everyone is now experiencing for…
ad tech matters
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BlogOM SDK for CTV – an Explainer
Master the OM SDK and unlock advertising potential on Connected TV (CTV). Learn how this technology optimizes your iAB campaign success.
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Blog
Web3 & the Metaverse
The IAB Australia Gaming Working Group is keen to look at Web3 as a topic and what opportunities for marketers can, and could, exist…
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Blog
Chrome delays deprecation of 3rd-party cookies until 2024
Google has today announced that it is delaying plans to phase out third-party cookies in Chrome until the second half of 2024. In order…
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Blog
Safe HTML Ad Rich-media Container (SHARC) – An Explainer
IAB Tech Lab have now released SHARC (Safe HTML Ad Rich-media Container) which is effectively an updated combination of two previous IAB Tech Lab…
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Blog
CTV Quality Management – Frequency Capping, Content Object & Ad Formats
If you've been regularly reviewing our quarterly expenditure reports, you'll know that CTV continues to be the advertising hero product here in Australia. Brands…
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Blog
Curated Audiences – An Explainer
Learn how curated audiences redefine advertising effectiveness. Understand advanced targeting strategies essential for maximizing ROI and meeting industry best practices.
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Blog
Google extends Privacy Sandbox proposals to Android
Google have now announced that the Privacy Sandbox proposals approach that they have been developing for web-based environments (Chrome) has been extended to include…
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Blog
IAB Tech Lab’s Privacy Enhancing Technologies (PETs) Initiative – an Explainer
At the IAB Annual Leadership Meeting this week in New York, IAB Tech Lab have announced that they are launching, from next month, a…
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Blog
Updates to Google’s Privacy Sandbox proposals – FLEDGE, Topics API & Attribution Reporting API
Keep up with Google's Privacy Sandbox changes. Understand FLEDGE, Topics API, and Attribution Reporting API impacts for modern ad tech strategies.
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Blog
Understanding Google’s Topics API
Recently Google have been providing a number of updates to the The Privacy Sandbox proposals to satisfy third-party use cases without the use of…
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Blog
Enabling a flexible & verified CTV ads eco-system through OpenRTB 2.6 & ads.cert
Master the next generation of CTV advertising. Use OpenRTB 2.6 and ads.cert for a flexible, verified, and scalable ad ecosystem.
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