Blog
Update on in-app Measurement & Attribution within Apple iOS
This week we wanted to look at Apple's new measurement framework designed to enhance ad attribution capabilities in iOS (from iOS 17.4 onwards) whilst…
ad tech matters
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BlogGoogle Chrome Privacy Sandbox – an Update
Stay ahead of privacy changes. Get the latest insights on Google Chrome's Privacy Sandbox for sustainable ad tech and compliant web development.
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Blog
IAB Tech Lab In-Depth Analysis of Google Privacy Sandbox APIs – A Summary
Master Google Privacy Sandbox APIs with our IAB Tech Lab analysis. Understand the technical shifts impacting ad tech and future measurement strategies.
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Blog
IAB Tech Lab 2024 Priorities & Roadmap – An Explainer
As we prepare for another busy year ahead, we've been covering a few key topics – such as the responsible management of consent &…
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Blog
Chrome’s third-party cookie phaseout, the 1% rollout and an update on proposed solutions
Note – on Feb 7th 2024 IAB Tech Lab's Privacy Sandbox Task Force published draft commentary and analysis on the challenges associated with the…
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Blog
IAB Tech Lab Accountability Platform – An Explainer
Project Rearc was launched in 2020 to collaboratively ‘re-architect’ digital advertising in response to the inevitable deprecation (or limitation) of third-party cookies and other…
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Blog
The EU Digital Services Act (DSA) – An Explainer
24th January 2024 Update: The IAB Europe DSA Taskforce that was established to evaluate industry needs for standardisation in support of compliance with ads…
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Blog
Consent Signals – An Explainer
With the Privacy review now well under way here in Australia, discussions related to the collection, management and adherence to consumer consent for digital…
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Blog
IAB Tech Lab Identity Solutions Guidance
Explore definitive guidance from IAB Tech Lab on implementing robust digital identity solutions. Stay ahead of privacy changes and future-proof your ad tech strategy.…
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Blog
Summary of Recent Updates to Industry Standards
IAB Tech Lab develops, oversees and updates critical global technical standards and solutions – designed to enables and support a healthy and sustainable digital…
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Blog
Sustainability In Digital Advertising – Initial Best Practices & Recommendations
The topic of sustainability in digital advertising has a recently become an increasingly important consideration for industry to consider and collaboratively focus on. Due…
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Blog
Google Privacy Sandbox Update – Chrome Commits to Q3 2024 Timeline
Navigate Google's Privacy Sandbox and Chrome updates. Understand the Q3 2024 timeline, preparing your ad tech strategy for future privacy standards.
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