Blog
AdTech Matters – IDFA Opt-In Rates, Data Clean Rooms & KPMG’s Consumer Trust Report
Understand the impact of IDFA and navigate changing privacy rules. Explore KPMG's Trust Report and solutions like Data Clean Rooms for sustainable ad tech.
Privacy
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BlogAdTech Matters – The State of Programmatic in APAC, McKinsey Top Tech Trends & GDPR Publisher fines
Every fortnight or so we’ll bring you some technical updates that we hope you’ll find useful. Today’s topics are The State of Programmatic in…
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Blog
AdTech Matters – TikTok Product Updates, Network Advertising Initiative & Colorado Privacy Act
Navigate key AdTech shifts. We break down TikTok product updates, network initiatives, and compliance strategies for the Colorado Privacy Act.
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Blog
AdTech Matters – Insights from the Programmatic Summit, The 2021 AI Index & Standards for Responsible Addressability & Predictable Privacy
Every fortnight or so we’ll bring you some technical updates that we feel you’ll find useful. Today’s topics are a quick overview of the…
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Blog
Google Confirms Plans for Future Targeting & Measurement
The recent (March 4th 2021) announcement from Google now confirms that once Chrome blocks the use of third-party cookies, Google will not build alternate…
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Blog
What You Need to Know: iOS14 Privacy Changes and OpenRTB
This is a blog post from Amit Shetty at IAB Tech Lab as an update to a recent webinar and set of presentations we…
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Perspectives
MeasureUp 2021: Data exchange considerations and implications for marketers (panel discussion)
Panel discussion: Data exchange considerations and implications for marketers Gabbi Stubbs, APAC Product Strategy and Product Marketing, Adobe Greg Kearney, Executive Manager Media and…
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