IAB Australia in association with Initiative is holding its first Perth Market Update in March. The event will provide an overview of key industry topics, trends, insights and networking opportunities. This half day event is a perfect opportunity to get up to the speed with all things digital advertising and engage with the industry-at-large.
IAB Australia in association with Initiative is holding its first Perth Market Update in March. The event will provide an overview of key industry topics, trends, insights and networking opportunities. This half day event is a perfect opportunity to get up to the speed with all things digital advertising and engage with the industry-at-large.
Thanks to our sponsors
Resources mentioned on the day:
IAB Australia member only:
Internet Advertising Revenue Report: https://www.iabaustralia.com.au/resource/internet-advertising-revenue-report-dec-quarter-cy24/
Nickable charts: https://www.iabaustralia.com.au/research-and-resources/nickable-charts/
Policy & Regulation updates: https://www.iabaustralia.com.au/guidelines-and-best-practice/policy-and-regulation/
Ad Tech Matters with JJ: https://www.iabaustralia.com.au/ad-tech-matters-here-with-jonas-jaanimagi/
Open resources:
Identifiers explainer guide and matrix 2024 edition: https://www.iabaustralia.com.au/resource/identifiers-explainer-guide-and-matrix-2024-edition/
Contextual targeting handbook 2021 (new update coming soon):
https://www.iabaustralia.com.au/resource/contextual-targeting-handbook-2021/
Marketing Measurement Innovation Series: https://www.iabaustralia.com.au/resource/marketing-measurement-innovation-series/
State of the Nation – Audio: https://www.iabaustralia.com.au/resource/audio-advertising-state-of-the-nation-2025/
State of the Nation – Video: https://www.iabaustralia.com.au/resource/video-advertising-state-of-the-nation-report-2024/
State of the Nation – Retail: https://www.iabaustralia.com.au/resource/retail-media-state-of-the-nation-2024/
Attitudes to Programmatic DOOH: https://www.iabaustralia.com.au/resource/attitudes-to-programmatic-dooh-report-2024/
Follow Ad Net Zero Australia: https://www.linkedin.com/company/ad-net-zero-australia
De-Identification, Encryption & Anonymisation – An Explainer:
https://www.iabaustralia.com.au/de-identification-encryption-anonymisation-an-explainer/
Ad Creative ID Framework:
Agenda
| Time | Session and Speaker/s |
|---|---|
| 1.30pm – 1.55pm | Registration |
| 2.00pm – 2.05pm | Welcome Paige English Head of Perth Initiative |
| 2.05pm – 2.30pm | Market Trends – Advertising Investment, Retail Media, Commerce & Sustainability Gai Le Roy CEO, IAB Australia |
| 2.30pm – 3.05pm | Innovation and developments in Programmatic DOOH Brad Palmer National Programmatic Director JCDecaux Australia |
| 3.05pm – 3.35pm | Market Update – Data Privacy, Consent & Reducing Ad Waste Jonas Jaanimagi Technology Lead IAB Australia |
| 3.35pm – 3.55pm | Networking Break |
| 3.55pm – 4.30pm | Loud & Clear – Maximising effectiveness in Audio Kai Battaglene National Sales Director – Programmatic ARN Charles Dangibeaud Head of Strategy & WA Government Initiative Vici Richardson Head of Brand & Growth HBF |
| 4.30pm – 4.45pm | Assessing Audience Engagement and Value Annaliese Mathews Group Digital Lead (QLD/SA/WA) News Corp Australia Samantha Marx Performance Director Match & Wood |
| 4.45pm – 5.25pm | Local Market Panel Jess Cameron Agency Account Director ARN Henrik Söderlund Media Activations Lead KINESSO Alicia Campbell Strategy & Insights Director Seven West Media Sebastian Tatur Digital Sales Manager Media Tonic / Yahoo |
| 5.25pm – 5.30pm | Closing remarks Gai Le Roy CEO IAB Australia |
| 5.30pm – 6.30pm | Networking drinks & nibbles |
