The IAB Australia Video Summit was held on Wednesday 11th June, 2025 at the Teacher’s Federation in Surry Hills. The event featured presentations and discussions on all things video advertising, from changes in audience consumption and the challenges associated with reaching these audiences, to the use of AI, and the effects of measuring business outcomes for short-term and long-term business goals.
Videos from the day are below.
Photos from the day can be viewed in our gallery.
Presentations from the day can be accessed below.
Agenda for the morning:
| Content | Speaker/s |
|---|---|
| Welcome | Suzie Cardwell Chief Data Product & Technology Officer – Enterprise, Nine & IAB Australia Board Chair |
| State of the Nation 2025 Report | Natalie Stanbury Research Director, IAB Australia |
| A Marketer’s view on Video Advertising, including: – Challenges in reach audiences – Creative/Use of AI – Measuring business outcomes for short-term and long-term business goals | Kate Hensley GM of Marketing, Nivea Lauren Dawber Senior Director: Media, Operations and Performance, Optus Heather McGovern Chief Marketing Officer (acting), Domain Emily Spinks, Performance Marketing Manager, Camilla Moderator: Vikki Pearce Head of Digital VIC/QLD, Zenith |
| Standardisation and Innovation: – An Ad Creative ID Framework update – New CTV ad portfolio update | Jonas Jaanimagi Technology Lead, IAB Australia |
| Streaming in 2025: A new era of Entertainment | David Salmon EVP & Managing Director, International, Tubi Followed by Q&A with: Gai Le Roy CEO, IAB Australia |
| A Media Agency view on Video Advertising, including: – Leveraging Data Analytics to enhance Video Advertising Performance – Measuring ROI: Effective Metrics for Video Campaign Success – Optimising Video Ad Placement Across Platforms for Impact | Joseph Tague Director of Media Strategy & Planning, Monks Gilbert Lee Group Planning Director, PHD Thomas Macerola Sydney Head of Investment, Zenith Moderator: Gai Le Roy CEO, IAB Australia |
