Video
IAB Australia Debate: Is Mobile Dead?
Is Mobile Dead? That's the question we posed to our two teams of digital experts to debate at the recent IAB Mobile Council Event…
blog
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BlogGet up to speed on the new HTML5 Creative Guidelines
We're delighted to have now updated the HTML5 Creative Guidelines for the Australian digital advertising market.The initial version of these guidelines was first released…
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Perspectives
Game Advertising Case Study: Donut King and Playstation
Donut King has launched a brand-to-brand partnership with PlayStation, releasing a limited edition rage of donuts across Australian Donut King stores. Check it out…
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Perspectives
Game Advertising Case Study: V Energy and TXT
In the first week of January, V Energy – the energy drink known for being the ‘Massive Hit That Improves You A Bit’ –…
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Perspectives
Game Advertising Case Study: Bring and EA ‘The Sims’
Now in its 20th year, The Sims has built an incredible legacy. If there’s a system you can play games on, chances are you…
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Perspectives
Game Advertising Case Study: Lenovo and Herd MSL
Herd MSL helped Lenovo, the world’s largest PC manufacturer, to grow awareness of its gaming brand amongst ‘casual gamers’ in a way that’s never…
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Perspectives
Game Advertising Case Study: BWS and Digital Turbine
During April – June, BWS wanted to build awareness of BWS delivery and pick-up services. The creative territory focused on characters living in a…
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Perspectives
Game Advertising Case Study: Hotel Hideaway and Azerion
Azerion hosted a live music event in Hotel Hideaway, a metaverse est in 2016. The event was hosted by DJ Luuk Van Dijk. Those…
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BlogAre you GDPR compliant?
General Data Protection Regulation (GDPR) is a European privacy law designed to harmonise data privacy laws within the European Union (EU) but also addresses…
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Blog
IAB Australia Celebrates Creativity in Video with Latest Whitepaper
Creativity and automation aren't usually words that are used in the same sentence. But as technology advances, the possibility of marrying the two increases.And…
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Video
Data Privacy – with Jason Holandsjo from Telstra
IAB Regulatory Affairs Director Kamani Krishnan sat down with Telstra's Chief Compliance & Privacy Officer Jason Holandsjo after the recent IAB "Privacy Update &…
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Blog
IAB Australia hosts Acting Privacy Commissioner at Privacy Event
The Facebook / Cambridge Analytica story has been in the headlines for several weeks, and has brought to the fore the issue of corporate…
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