Video
MFA Awards: Showcasing Effectiveness in Digital
We invited Sophie Madden, CEO of Media Federation of Australia, over to our office to talk about the MFA Awards and IAB's supporting partnership.…
blog
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Video
Connected TV: Perspectives from the Experts
At the recent IAB Connected TV event and White Paper, we spoke to four experts working with Connected TV about the impact it is…
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Video
Online Ad Spend Report (June 2017 Qtr.) with PwC’s Megan Brownlow
We discuss the highlights of the latest Online Advertising Expenditure Report with Megan Brownlow of PwC, including what the growth of 11.7% can tell us,…
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BlogIf I had a dollar for every time…
For all the technological advancements that have occurred in media over the past 5 years, there is still a question I often get asked…
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BlogDigital Campaign Effectiveness Measurement – as Easy as Your ABC’S
Digital is a world littered with metrics – clicks, impressions, CPC, CTR – so why do so many advertisers still ask 'how do I…
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Blog
Daily Content Ratings
Watch the above video on YouTube here. I have been reading an increasing number of U.S. industry trade articles and blogs discussing co-operative audience measurement,…
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Blog
Agencies & Publishers in a digital world: Work together & get back to basics
Programmatic is an inevitable enabler of media delivery, and last week, the IAB moderated three separate sessions at the Programmatic Forum. The event was…
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Video
IAB Native Advertising Taskforce to simplify Native in Australia
IAB Australia's newly formed Native Advertising Taskforce has set about breaking down Native Advertising to make it easier to understand what it actually is…
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Blog
How to take control of relationships, strategy and terms of video ad sales
Publishers are embracing automated buying for video, but face constant challenges optimising their technology and revenue. With more and more money being spent programmatically,…
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Video
Ad Ops Career Panel: Skills, Knowledge and Getting the Job
At Our recent Ad Ops Conference in Melbourne we hosted four industry experts on our Ad Ops Career Panel. They covered what the Ad…
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Video
Ad Ops: Challenges and Opportunities
At our recent Digital Ad Ops Conference in Melbourne on June 21, we heard from a host of industry leaders from all areas of…
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Blog
Happy to march to the beat of a different drum
At the AdNews Media & Marketing Summit last week Professor Ritson displayed a chart that did the rounds in the UK mid last year,…
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