Blog
Google extends Privacy Sandbox proposals to Android
Google have now announced that the Privacy Sandbox proposals approach that they have been developing for web-based environments (Chrome) has been extended to include…
Blog Articles
Blog articles – Expert commentary, industry updates, and thought leadership on digital advertising trends and innovations in Australia.
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BlogIAB Tech Lab’s Privacy Enhancing Technologies (PETs) Initiative – an Explainer
At the IAB Annual Leadership Meeting this week in New York, IAB Tech Lab have announced that they are launching, from next month, a…
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Blog
Updates to Google’s Privacy Sandbox proposals – FLEDGE, Topics API & Attribution Reporting API
Keep up with Google's Privacy Sandbox changes. Understand FLEDGE, Topics API, and Attribution Reporting API impacts for modern ad tech strategies.
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Blog
Google Attribution Reporting proposal – an update
Understand the latest Google Attribution Reporting proposal. Essential update for advertisers on accurate measurement and industry best practices.
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Blog
Update on the Google FLEDGE proposal for Re-marketing (now called Protected Audience)
Be aware that since April 2023 this API is now called Protected Audience – to read more about this change from Google please click…
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Blog
Understanding Google’s Topics API
Recently Google have been providing a number of updates to the The Privacy Sandbox proposals to satisfy third-party use cases without the use of…
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Blog
Enabling a flexible & verified CTV ads eco-system through OpenRTB 2.6 & ads.cert
Master the next generation of CTV advertising. Use OpenRTB 2.6 and ads.cert for a flexible, verified, and scalable ad ecosystem.
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Blog
ATT update – insights & recommendations
Since April this year, we've seen the repercussions of Apple's App Tracking Transparency feature (ATT) continue to limit measurement effectiveness within the iOS mobile…
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Blog
AdTech Matters – OpenRTB 2.6, Data Transparency update & retail data platforms
Every fortnight or so we’ll bring you some technical updates that we hope you’ll find useful. Today’s topics are a summary of the key…
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AdTech Matters – Marketing AI Bias, PPIDs & Tools for Tackling ATT
Every fortnight or so we’ll bring you some technical updates that we hope you’ll find useful. Today’s topics are a look at better understanding…
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Blog
AdTech Matters – id-sources.json & HTL Debug Extension
Every fortnight or so we’ll bring you some technical updates that we hope you’ll find useful. Today’s topics are a look at the newly…
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Blog
AdTech Matters – ACCC Report, ads.cert v2 release & Chrome to limit ad-blockers
Stay informed on crucial AdTech policy shifts. Review the ACCC report, ads.cert v2 release, and how Chrome's new restrictions impact advertising.
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