News
Brands increasingly using game advertising to reach diverse audiences
Six in 10 media agencies intend to experiment with metaverse activations in next 12 months Tuesday 5th July 2022: In a marked shift from…
Media Releases
-
-
NewsPolitical and government spending dominates Q1 2022 digital advertising
Industry grows 19.2% year on year to reach $3.449bn Wednesday 1st June 2022: The local Australian online advertising market has continued to grow, reaching…
-
Audience Measurement
IAB calls for submissions for MeasureUp 2022
Submit your innovative work for MeasureUp 2022! IAB Australia invites submissions to showcase industry best practices and shape the future of digital media.
-
Video Advertising
Use of digital video advertising for brand building escalates according to the Video State of the Nation report
Buyers expand and modify measurement techniques for the growing and changing market Tuesday 10th May 2022: New research released today by IAB Australia has…
-
Retail Media
IAB Australia launches Affiliate and Partnership Marketing Training
2nd May 2022: IAB Australia has launched a new industry training program for marketers seeking to understand and make better use of the affiliate…
-
News
IAB Australia appoints Liz Eades as Director of Learning and Development
IAB Australia welcomes Liz Eades as Director of Learning & Development. Learn how her expertise will shape industry knowledge and professional growth.
-
News
IAB Australia supports industry with launch of inaugural Careers Fair at Advertising Week APAC
5th April 2022: With job vacancy rates for the digital advertising and ad tech industry at almost 10% at the end of 2021 and…
-
News
Digital advertising picks up pace to near $13bn in 2021
1st March 2022: The Australian online advertising market is nearing $13bn in calendar year 2021, a stunning 35.8% growth on the preceding year according…
-
Advertising Effectiveness
Launch of free Ad Effectiveness Fundamentals training program for advertisers
Boost your ROI with our free Ad Effectiveness Fundamentals training. Designed for advertisers in Australia, elevate your ad strategy and maximize results today.
-
News
Media agencies embrace programmatic audio
22nd February 2022: Driven by the desire to achieve operational efficiencies and take advantage of more flexible buying options, advertisers are leaning into programmatic…
-
News
Twitter Australia MD, Angus Keene appointed as Chair of the IAB Executive Tech Council
1st February 2022: IAB Australia announced today that Angus Keene, Acting Managing Director at Twitter Australia, has been appointed as the Chair of its…
-
Data Advertising
IAB Australia releases the digital advertising industry’s position on Government’s privacy law proposals
Thursday 27th January 2022 – Sydney, Australia: IAB Australia has released the digital advertising industry’s submission to the Government’s Privacy Act Review Discussion Paper.…
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.