News
Inaugural Australian IAB Global Leadership Summit confirmed for November in Sydney
Join industry leaders at the inaugural IAB Global Leadership Summit in Sydney. Explore the future of media, data, and digital marketing strategies.
Media Releases
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Audience MeasurementAustralia’s stellar Paris Olympics medal run helps set record online sport viewing numbers
Homes and property audience numbers also grow, amid capital city real estate boom – 23 September 2024 – Australia’s impressive medal tally at the…
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NewsInternet advertising spend reaches $15.6 billion with a growth rate of 9.7%
Explore the latest data on internet advertising spend. See how $15.6B revenue and 9.7% growth are reshaping the digital ad market in Australia.
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Retail Media
Industry agreed Standards & metrics increasingly important as retail media matures
IAB Retail Media Council has created measurement guidelines to educate and support retail marketers 29th August 2024: Retail media advertising is on the rise…
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Audience Measurement
Olympics dominates Australian news & sport coverage in July – Ipsos iris data
Australians’ time spent online reaches 2024 peak, driving record results across multiple categories 22 August 2024 – The 2024 Paris Olympics dominated news and…
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News
Shift towards “juniorisation” of workforce as digital advertising industry job opportunities remain scarce
Over 6 in 10 companies hope to increase head count in next 6 months 22nd August 2024: The Australian digital advertising and ad tech…
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News
Ipsos iris Australia further enhances cross-screen Digital Measurement Currency with YouTube CTV audience data
21 August 2024 – Ipsos, the global leader in market research, today announced the launch of enriched YouTube audience reach and watch time data…
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Retail Media
Cashrewards’ Lachlan Brahe appointed as Chair of the IAB Retail Media Council
15th August 2024: IAB Australia announced today that Lachlan Brahe, General Manager of Retail Media at Cashrewards, has been appointed as the inaugural Chair…
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Retail Media
Online shopping firmly established as part of retail landscape but awash with value seeking online shoppers
Master strategies for engaging value-seeking consumers in the modern Australian online shopping environment. Learn to adapt your retail strategy and maximize ROAS today.
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News
IAB Australia Board appoints new Chair and Deputy Chair
Discover the key appointments within IAB Australia's Board. Learn about the new Chair and Deputy Chair guiding the industry's future standards and growth.
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Audience Measurement
Ipsos iris June data – World politics and sport dominate reader interest
Online travel brand readership hits 2024 peak, as Aussies seek mid-year break 22 July 2024 – The US presidential debate was a hot topic…
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News
Marketers Embrace Full Funnel Video Advertising Strategies
Digital video advertising investment across all screens (mobile, desktop and CTV) is now a significant or regular part of marketing activity for 92% of…
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