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Broadcasters are embracing a new reality as we charge into 2017.
OTT video, which started as a vexing outlier, has not only been welcomed into the industry fold but is now driving mainstream broadcast strategies. Its hold on cord avoiders and its radical influence on technology, programming and advertising shifts is certain and can no longer be ignored.
Telecommunications is a diverse and transformation sector that has become the backbone of innovation and growth for nearly all industries. The main reason for its importance is the exponential adoption of smartphones across the globe. In the less than 30 years since their inception, the number of mobile devices in the world currently exceeds the total population (a staggering 7.19 billion) Currently, there are over 2.1 billion smartphone users in the world, which is more than a quarter of the world population.
The integration will enable users of Oracle’s BlueKai Marketplace to access Near’s global audience data.
The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers.
Criteo released the first State of Mobile Commerce Report in Q4 2014. An ongoing series, our research examines mCommerce trends and provides marketers with insight into online shopping behavior as the consumer path to purchase evolves.
In the first Australian study of its kind, carsales.com Limited commissioned Nielsen to examine and compare the campaign performance of automotive advertisers, both on the carsales network and in non-contextually relevant environments, to better understand the effect that relevant context has on brand equity.
AdRoll, the performance marketing platform, has released "Building a Business Case for Attribution". The comprehensive guide has been designed to help marketers consider three of the issues faced when getting started with attribution ...
Worldwide, the streaming industry is seeing phenomenal growth, both in the number of subscribers and in the number of services that are rolling out.
Online video viewing continues to experience dramatic growth across all platforms. But this increase in viewing is matched by an increase in consumer expectations of the viewing experience.
PubMatic's recent Quarterly Mobile Index (QMI) provides actionable insights into mobile advertising trends for publishers and media buyers. At PubMatic, we believe that providing access to information on key trends and best practices will help the digital media industry succeed in leveraging the growing opportunities that mobile provides.