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THE POWER OF CONTEXT: How advertising within relevant context helps to build brand equity

In the first Australian study of its kind, carsales.com Limited commissioned Nielsen to examine and compare the campaign performance of automotive advertisers, both on the carsales network and in non-contextually relevant environments, to better understand the effect that relevant context has on brand equity.

 

Building a Business Case for Attribution

AdRoll, the performance marketing platform, has released "Building a Business Case for Attribution". The comprehensive guide has been designed to help marketers consider three of the issues faced when getting started with attribution ...

The Ooyala Q2 Global Video Index

Worldwide, the streaming industry is seeing phenomenal growth, both in the number of subscribers and in the number of services that are rolling out.

Brightcove: What makes an Outstanding Video Player?

Online video viewing continues to experience dramatic growth across all platforms. But this increase in viewing is matched by an increase in consumer expectations of the viewing experience.

PubMatic: Quarterly Mobile Index (QMI) for Q2 2016

PubMatic's recent Quarterly Mobile Index (QMI) provides actionable insights into mobile advertising trends for publishers and media buyers. At PubMatic, we believe that providing access to information on key trends and best practices will help the digital media industry succeed in leveraging the growing opportunities that mobile provides. 

Near: Insights on digital behavior of Millennials using location intelligence and app analytics

Millennials (also known as Gen Y) are the people who fall in the age category of 18-34 years. They are social, avid travelers and are also hooked to technology. With their spending power increasing by the day, they are also considered to be one of the quickest decision makers. Millennials interest and growth in mobile devices is increasing at a rapid pace mainly because of social media and entertainment applications.

Ooyala: 25 Stories of Video Success

From global media giants to Australian rugby clubs, our new white paper shows how only Ooyala is helping content providers win big with video.

In an era where nearly half of all video views are on mobile, demand for top-quality video is skyrocketing. That’s good news, but also a big challenge for companies that need to create more video faster, earn great returns and stay ahead of the curve (and the competition).

Celtra: Q2 Industry Vertical Reports

Download all the Q2 Industry Vertical reports from Celtra.

Connected Apps: The New Battleground for Video Services

With OTT competition heating up, everyone wants to reach audiences with more tailored video experiences. Read this Ooyala report by research firm Parks Associates to understand why video apps on connected devices are playing a key role in digital video.

MATT NEWCOMB JOINS IAB VIDEO COUNCIL

Sydney, Sept. 1, 2016: InSkin Media Australia GM Matt Newcomb has been appointed to the IAB Australia’s Video Advertising Council. A 15-year media industry veteran, Newcomb’s takes up the industry advisory role with immediate effect.

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