Member resource
Dynata: A Holistic Approach to Data Quality
Discussions about online research quality are often narrowly focused, centering on how participants behave when taking a survey. Achieving quality data requires a holistic…
Members & Councils
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Member resource
Eyeota: Eye On: Finance Global Report
Financial services advertising is a major contributor to global digital advertising spend. In the U.S. and U.K., financial services advertising represents 12% of all…
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Member resource
Innovid: The Meteoric Rise of Connected TV
The insights and data that comprise this report are culled from every campaign that ran with Innovid between January 1st, 2018 and December 31st,…
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Member resource
Impact: A Partnership Leader’s Guide to the Wild World of Mobile Apps
Every year for the past decade, pundits, insiders, and technologists have collectively crowned the following year to be “The Year of Mobile.” While it’s…
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Member resource
Criteo: Retailers: You’re The Next Media Moguls
By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer experience while also cultivating…
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Member resource
Criteo: The Psychology of Shopping
The psychology behind shopping is evolving. A major shift in the consumer mindset is giving rise to three major trends, all on track on…
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Member resource
Publift: What is Header Bidding and Why Should You Care?
Header bidding, also known as pre-bidding, is an advanced programmatic technique where publishers offer inventory to multiple ad exchanges at the same time before…
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Member resource
Brightcove: How to incorporate video into the customer journey
Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and…
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Member resource
Columbus: From Isolation to Integration
Despite the evolution in technology, application of data, rich content/formats and accurate measurability in Performance Marketing, Brand and Performance Marketing still do not co-exist.…
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Member resource
Experian: Digital Consumer Insights 2018
As consumers move along the digitalisation curve, the online shift of their interactional, transactional and even personal lives present a blurred line of a…
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Member resource
SCA: Grocery Buying Habits
Did you know, nearly 1 in 2 SCA grocery buyers visit the supermarket at least several times a week. Meaning retail brands have the…
Membership
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