Member resource
Publift: Infinite scroll vs. “load more” buttons: Which is better?
Some Publift account managers have been seeing a trend across the publisher group away from infinite scroll pages towards load more buttons. And it…
Members & Councils
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Member resourceNear: Real-World Insights on Tourists visiting Singapore
In 2019, tourist arrivals in Singapore is expected to grow anywhere between 1% to 4% compared to 2018. Jan to April 2019, showed ~1.59…
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Member resource
Broadsign: The 7 Habits of Highly effective DOOH media owners
Out-of-home media is marching steadily toward digital. PwC predicts a compound annual growth rate of 10.1% for digital out-of-home (DOOH) media around the globe…
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Member resource
2019 State of e-Commerce, Asia Pacific
According to eMarketer, the global e-commerce market is forecasted to grow 21% in 2019 to $3.54 trillion. The Asia-Pacific (APAC) region alone will account…
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Member resource
The brand value of search: New research in SEA reveals the power of being present
For brands in Southeast Asia (SEA), showing up in users’ search results isn’t just about driving clicks and conversions. Here, Jenny Lim, Search Performance…
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Member resource
Kargo: Viewability vs Memorability
Viewability has traditionally been the most popular indicator of a digital campaign’s success. But just because an ad has a chance to be seen,…
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Member resource
Global and Australian Gaming Market Trends – mobile, cloud and 5G to drive growth
In January 2019, Venture Insights research and consulting partner, Altman Vilandrie & Company conducted a survey of four major countries (U.S., China, Japan and…
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Member resource
Dynata: Global Trends Spotlight – Technology Report
Building on the foundation laid by the 2019 Dynata Global Trends Report, this spotlight report will explore three key themes: mobile, interconnectivity, and voice.…
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Member resource
Daily Mail: Gen Z Super Summary
Daily Mail Australia partnered with qualitative research agency The Lab Strategy, to speak to a panel of expert academics in the youth field. A…
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Member resource
Near: Keeping up with The Rubgy Fans
The Rugby World Cup in Tokyo, Japan, is forecast to have a record-breaking 40-million viewers watching the opening game in-stadia and on broadcast media.…
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Member resource
IAS: The Halo Effect: Ad Environment & Receptivity
The latest biometric research released by Integral Ad Science (IAS) provides neurological evidence that an ad's environment has a dramatic impact on how people…
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Member resource
Telaria: The Emerging Alliance between CTV and DTC Brands
Telaria, the complete software platform to manage video advertising for premium publishers, in partnership with Hulu, published new research demonstrating how Connected TV (CTV),…
Membership
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