Member resource
Commission Factory: The ITP 2.2 Cookie War Rages On
In what is now starting to feel much like déjà vu, the AdTech and affiliate industry is again staring down the barrel of yet…
Members & Councils
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Member resourceRakuten: 2019 INFLUENCER MARKETING GLOBAL SURVEY
Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically…
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dataxu: Outside of the box: the new TV is everywhere
Commissioned by dataxu, this whitepaper Commissioned by dataxu, this white paper presents the current perceptions of media agencies, brands, and consumers around the existing…
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SCA: Personal Goals – Are audiences kicking their 2019 goals?
Over 9 in 10 listeners told SCA they have set personal goals they’d like to achieve this year. Being a few months into 2019,…
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Member resource
Paykel: The importance of Data Centres for Digital Advertising
With digital marketing continuing to grow year on year, it is important to facilitate the ever growing needs of publishers, agencies and data providers…
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Sensis: Sensis Business Index – March 2019
The March Quarter 2019 Sensis Business Index has revealed that Australian small and medium business (SMB) confidence fell significantly across the country, following last…
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IAS: H2 2018 Media Quality Report – Australia and New Zealand
In our latest report, we explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover…
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Adobe: Now We’re 25: Digital Advertising Grows Up
We’ve come a long way since 1994 and the era of clicks and blinking banners. Today, digital advertising is all about genuine experiences that…
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Member resource
Sizmek: Predicting Viral Content: How to Use “Going Viral” in Your Marketing
By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer Viral content offers advertisers…
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Member resource
What about Geo-Location?
While geo-location is no newcomer to the marketing landscape, the opportunities to connect with consumers using real-time communication have reached unparalleled levels. But what…
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Member resource
Unruly: Video and Sustained Brand Impact
New findings have been released from joint research with marketing consultant Peter Field and the IPA, into how emotional and cognitive responses to video…
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Member resource
Viacom: In Australia, Viewers Are Passionate About Content and Prefer to Watch on a TV Set
Australians love TV. Aussies responded enthusiastically on several questions about consumers’ passion for television – 76% find comfort in watching TV (64% globally), 71%…
Membership
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