News
Digital advertising contributes $94bn to Australia’s GDP according to PwC
Discover the massive economic impact of digital advertising on Australia’s economy. Insights from the PwC report vital for industry growth and strategy.
News & Opinion
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NewsIAB partners with Deakin University to launch digital advertising microcredential courses
Sydney – 11 October 2022: IAB Australia has partnered with Deakin University to deliver a series of co-designed microcredentials for people with a digital…
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Advertising Effectiveness
Industry first review finds ad attention metrics valuable but not a silver bullet
Sydney – 27 September 2022: Developments in the attention economy are providing marketers with additional insights on their advertising investments but too much attention…
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Audience Measurement
Entries Open for MeasureUp Awards 2022
MeasureUp Research Award entries are open. Celebrating the best of digital, cross media, consumer and cultural trade research from media owners & technology partners.…
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News
Digital advertising industry talent shortage still severe but may be approaching peak
Thursday 25th August 2021: The Australian digital advertising and ad tech industry job vacancy rates have continued to climb, reaching 11.8%, an increase of…
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DOOH Advertising
Programmatic DOOH consideration increases with data and targeting capabilities driving usage
Wednesday 17th August 2022: Sydney – Australian advertising agencies are continuing to embrace programmatic digital out of home advertising (pDOOH), with 83% of agencies…
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Retail Media
Convenience & value for money will be key to brands weathering imminent economic downturn
Retail marketers urged to assess marketing strategies more regularly into 2023 Wednesday 3rd August 2022 – SYDNEY AUSTRALIA: The Australian Ecommerce Report 2022 released…
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News
Brands increasingly using game advertising to reach diverse audiences
Six in 10 media agencies intend to experiment with metaverse activations in next 12 months Tuesday 5th July 2022: In a marked shift from…
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News
Digital News Report from the University of Canberra Reiterates the Importance of Trusted News Brands
Discover the critical role of trust in media consumption. Learn from the University of Canberra report how journalistic integrity shapes audience loyalty and industry…
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News
Political and government spending dominates Q1 2022 digital advertising
Industry grows 19.2% year on year to reach $3.449bn Wednesday 1st June 2022: The local Australian online advertising market has continued to grow, reaching…
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Audience Measurement
IAB calls for submissions for MeasureUp 2022
Submit your innovative work for MeasureUp 2022! IAB Australia invites submissions to showcase industry best practices and shape the future of digital media.
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.