News
Does our industry need a pantomime? Oh yes, we do!
15th August 2023: Sure, our industry has perfected the art of drinking rosé, entering awards, and writing humble brag posts on LinkedIn but can…
News & Opinion
-
-
NewsMore than 20m Australians used a news website or app in June as Australians can’t shake it off with Taylor Swift ticket frenzy compelling online audiences
Explore why high-profile events drive digital traffic. Learn how Australians are engaging with news apps and websites in the modern media landscape.
-
News
Digital advertising industry overall job vacancy rate plunges
Demand for experienced leaders on the rise Tuesday 18th July 2023: The Australian digital advertising and ad tech industry job vacancy rates have dropped…
-
News
IAB Australia calls for considered response to online gambling
Explore IAB Australia's call for a thoughtful, balanced approach to online gambling regulation. Learn about industry best practices and necessary policy discussions.
-
News
Major news events see more than 20 million people use a news website or app in May – Ipsos iris data
Major news events such as the King’s Coronation ceremony, the Federal Budget, the NRL State of Origin, the death of MasterChef judge Jock Zonfrillo,…
-
Executive Technology
IAB Australia launches Digital Ad Fraud handbook for marketers and agencies
IAB Australia has launched a Digital Ad Fraud handbook for publishers, marketers, and agencies. Authored by its Standards and Guidelines Council, with inputs from…
-
Video Advertising
Marketers reset digital video advertising measurement approaches to allay economic headwinds according to IAB Report
Tuesday 6th June 2023: Economic conditions and the impending retirement of third-party cookies have influenced how agencies are assessing digital video campaigns this year…
-
News
Online advertising growth flattens year on year following buoyant 2022
Understand why online advertising growth is flattening after 2022. Get expert analysis on current digital ad market trends and forecasts relevant to IAB Australia.
-
Audience Measurement
Ipsos iris April – Easter & school holidays fuel interest in travel content with 16.9 million using travel sites & apps
Explore key insights from Ipsos iris on April travel trends. See how Easter and school holidays are fueling demand for travel content among Australians.
-
News
IAB Australia MeasureUp 2023 Call for Content
MeasureUp, the largest measurement conference in Australia, will return for its 7th year on 13 September 2023. Submissions are now open for presentations, panel…
-
News
IAB Australia launches data collaboration resource for marketers
IAB Australia has launched a Data Collaboration Explainer to help marketers, tech vendors, agencies and publishers understand the varied capabilities of, and responsible approaches…
-
Audience Measurement
Time spent consuming sports content doubles in March as footy season kicks off – Ipsos iris March 2023
See how sports content consumption surged in March 2023 as the footy season began. Understand key media trends impacting advertisers in Australia.
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.