News
MeasureUp 2024 Call for Content
Contribute to the industry conversation! The MeasureUp 2024 Call for Content invites IAB Australia members to share insights on digital media trends and innovation.…
News & Opinion
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Audience MeasurementAustralians seek out entertainment & sports news online as a balance to serious news events– Ipsos iris
Fitness related health content sees almost 18.3 million Australians engage with health websites and apps in March 23 April 2024 – Australians sought out…
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DOOH Advertising
Programmatic DOOH satisfaction ramps up but education and experience needed to drive growth
Thursday 4th April 2024: More education and experience is needed to supercharge the usage of programmatic DOOH according to new research released today by…
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Audience Measurement
Politicians behaving badly, to the cost of living silver lining of tax cuts, plus wars and storms, piqued Australians’ interest in online news – Ipsos iris data
See how bad politics, cost of living, and global crises are driving Australians' news consumption online. Key Ipsos insights.
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News
IAB Australia helps marketers set the scene for continuous improvement through experimentation
Learn how IAB Australia empowers marketers to move beyond theory. Discover proven strategies and frameworks for continuous optimization and measurable campaign improvement.
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Audio Advertising
Crime Pays: Global-first research from IAB Australia and Neuro-Insight proves effectiveness of True Crime podcast advertising
Discover the data proving True Crime podcast ads work. New IAB Australia research confirms high engagement and ROI for podcast advertising.
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Audio Advertising
The future of digital audio sounds good with innovation and improved measurement delivering growth
28th Feb 2024: IAB Australia’s Australian Audio State of the Nation Report has found that 90% of agencies have used audio advertising this year,…
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Audience Measurement
Ipsos iris expands into Connected TV, with integration of OzTAM BVOD audience data into IAB Australia’s digital audience currency
World-first, cross-channel industry endorsed audience integration 27 February 2024: Ipsos has partnered with OzTAM to today announce a world-first for cross-channel audience measurement, with…
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News
Online advertising spend reaches $14.7 billion in CY23
Growth rate of 3.7% slower than previous year but gained ground in second half of 2023 Monday 26th February 2024: The Australian online advertising…
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Audience Measurement
From Queen Mary to pop princess Taylor Swift: Australians seek out all things ‘royal’ in January – Ipsos iris data
Australians consume record travel content in January – highest audience since Ipsos iris inception – 22 February 2024 – Despite the cost-of-living crisis, Australians…
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Audience Measurement
The biggest website winners in 2023 were retail shopping sites and apps but Open AI topped the list – Ipsos iris data
Discover the biggest website winners of 2023. See how Ipsos Iris data reveals OpenAI's rise and the state of retail commerce.
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Retail Media
IAB launches Retail Media foundational training program
Tuesday 12th December 2023: IAB Australia has launched an e-learning program, Foundations of Retail Media. Developed by IAB Australia’s Retail Media Working Group, the…
Membership
Become an IAB Australia member
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