News
IAB Australia invites applications for its 2025 mentoring program
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News & Opinion
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NewsOnline advertising shows double digit growth y-on-y with video the fastest growing format boosted by the Olympics
Explore why online ad spending is booming. Discover how video advertising accelerated post-Olympics, fueling record digital growth in Australia.
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News
IAB Australia outlines industry priorities for 2025 in its Annual Report
20th November 2024: IAB Australia has outlined its intention to strengthen its resolve to ensure responsible frameworks are in place to meet marketer, consumer…
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News
IAB Australia releases guidance on multi-channel campaigns for marketers
Thursday 7th November 2024: IAB Australia’s Ad Effectiveness Council has today released a research synthesis, “Elevating brands through multi-channel excellence”. The paper, which is…
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Audience MeasurementFooty grand finals & global political events dominate online news in September – Ipsos iris data
23 October 2024 – Too much sport is never enough for Australia’s online population, who moved on from the Paris Olympics and straight into…
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News
Inaugural Australian IAB Global Leadership Summit confirmed for November in Sydney
Join industry leaders at the inaugural IAB Global Leadership Summit in Sydney. Explore the future of media, data, and digital marketing strategies.
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Audience Measurement
Australia’s stellar Paris Olympics medal run helps set record online sport viewing numbers
Homes and property audience numbers also grow, amid capital city real estate boom – 23 September 2024 – Australia’s impressive medal tally at the…
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News
Internet advertising spend reaches $15.6 billion with a growth rate of 9.7%
Explore the latest data on internet advertising spend. See how $15.6B revenue and 9.7% growth are reshaping the digital ad market in Australia.
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Retail Media
Industry agreed Standards & metrics increasingly important as retail media matures
IAB Retail Media Council has created measurement guidelines to educate and support retail marketers 29th August 2024: Retail media advertising is on the rise…
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Audience Measurement
Olympics dominates Australian news & sport coverage in July – Ipsos iris data
Australians’ time spent online reaches 2024 peak, driving record results across multiple categories 22 August 2024 – The 2024 Paris Olympics dominated news and…
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News
Shift towards “juniorisation” of workforce as digital advertising industry job opportunities remain scarce
Over 6 in 10 companies hope to increase head count in next 6 months 22nd August 2024: The Australian digital advertising and ad tech…
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