News
IAB launches AI working group to provide practical industry guidance
8th May 2025: IAB Australia has launched its AI Working Group to support the needs of publishers, platforms, ad tech, agencies and marketers. The…
News & Opinion
-
-
News
IAB Australia membership continues to expand, welcomes 13 new members this year
Tuesday 29th April 2025: Industry interest and support for IAB Australia continues to grow, with 13 new members joining the industry body in the…
-
NewsOval Office confrontation, a cyclone called Alfred & reality TV dramas see Australians flock to news websites & apps– Ipsos iris data
– 21.6 million people use a news website or app in March, up 4.3% year on year 24 April 2025 – Several major local…
-
Retail Media
Advertisers increase investment in affiliate and partnership marketing but seek guidance on measurement, payment models and best practice
Thursday 3rd April 2025: Affiliate and partnership marketing activity is increasing in Australia, with 89% of advertisers and agencies who use the channel flagging…
-
News
Microsoft Advertising’s Nicole Prior appointed as Chair of the IAB Executive Technology Council
25th March 2025: IAB Australia announced today that Nicole Prior, Head of Media and Adtech Solutions APAC at Microsoft Advertising has been appointed as…
-
Audience Measurement
Financial decisions fuel surge in finance-related online content – Feb 2025 Ipsos iris
20.9 million people use a news website or app in February, reaching 96.5% of online Australians 24 March 2025 – More than 21 million…
-
Audio Advertising
Advertisers increasing ad investment in digital audio industry and support its role in creator economy
Wednesday 26th February 2025: Podcast advertising is firming up as an agency favourite for 2025, according to IAB Australia’s Audio Advertising State of the…
-
News
Internet advertising spend climbs 11.1% to reach $16.4 billion in 2024
Review the latest data showing internet ad spending climbing 11.1% to $16.4B in 2024. Understand the key trends shaping digital advertising investment.
-
News
IAB Australia Board appoints new Chair and Deputy Chair
Learn about the key leadership appointments at IAB Australia. Discover how the new Board Chair and Deputy will guide the industry forward.
-
Video Advertising
IAB Australia releases video ad format matrix to support media planners and buyers
13th February 2025: IAB Australia’s Video Council has today launched a video ad format matrix designed to help buyers and planners more easily understand…
-
News
IAB Australia launches search campaign decision tool to help advertisers maximise or improve performance
Maximize your ad spend! Discover IAB Australia’s new decision tool. Optimize search campaigns and improve advertising performance today.
-
News
Automotive category surges in December as readers research end of year sales & new model releases – Ipsos iris ratings
Extreme weather events, ATAR results, sports events and global trending news dominate for online news audiences in December 23 January 2025 – End of…
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.