Executive Technology
IAB Tech Lab Unveils Agentic Roadmap for Digital Advertising
Jan 7, 2026 – IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how…
News & Opinion
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Video Advertising
IAB Australia releases new guidance for retail media segmentation and video measurement
Stay current with IAB Australia's latest standards. Learn the new guidance for retail media segmentation and advanced video measurement techniques.
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News
Internet advertising spend increases 9.7% year on year to reach $4.6billion in September 2025 quarter
Wednesday 26th November 2025: The Australian internet advertising market has continued to grow, reaching $4.6bn for the September 2025 quarter, an increase of 9.7%…
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News
IAB Australia refines 2026 plans to focus on publishers, measurement and privacy
Wednesday 19th November 2025: Publisher and media owner vitality, privacy and data education and responsibility, and the launch of a future of measurement project…
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NewsFestival of the boot sees fans flock to sports websites and apps – Ipsos iris data
Understand fan engagement spikes. See key data insights on how major sporting events drive traffic to sports websites and apps (IAB Australia context).
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News
Netflix and Wesfarmers One Media join IAB Australia
Thursday 9th October 2025: Netflix and Wesfarmers retail media business One Media are part of the latest cohort of 16 brands, agencies, platforms, and…
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News
More than 21 million people used a news website or app in August – Ipsos iris data
Analyzing Ipsos data: See the latest insights on how millions are using news websites and apps in Australia. Essential reading for media strategists.
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News
IAB Australia releases MMM Landscape Report and marketers’ checklist
Thursday 18th September 2025: IAB Australia has released a Market Mix Modelling Landscape Report, providing marketers, ad agencies and media owners with much needed…
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News
Scope3 and WPP Media showcase how brands can reduce carbon emissions while improving digital campaign performance
Wednesday 10th September 2025: At this week’s IAB Australia’s MeasureUp conference, AdNetZero, Scope3 and WPP Media will explore the real-world application of sustainable media…
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News
Online advertising market reaches $17.2billion in FY2025
Thursday 28th August 2025: Driven by the summer Olympics and election spend, the Australian internet advertising market has continued its steady growth, increasing 10.6%…
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News
The great Australian dream: – Ipsos iris data July 2025
Explore the latest consumer trends with our deep dive into the Australian Dream. Get actionable Ipsos insights on consumer aspirations and market shifts for…
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DOOH Advertising
Agencies begin to embrace programmatic DOOH and tentatively explore AI DOOH use cases
Thursday 21st August 2025: Australian agencies are increasingly using programmatic digital out of home advertising, moving from experimentation to regular consideration in campaign planning…
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