News
Matt Rowley appointed Chair of IAB Australia Board
SYDNEY, 21st January 2019: Matt Rowley, Director of Sales, Publishing at Nine Entertainment Company, has been elected as Chair of the IAB Australia Board.…
News & Opinion
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NewsVideo and native underpin continued revenue growth for digital advertising
Sydney, 28th November 2018: Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018,…
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News
IAB Audio Council releases Audio Creative Best Practice Showcase
Sydney, Australia – 5th November 2018: IAB Australia’s Audio Council has released an Audio Creative Best Practice Showcase for marketers and advertisers, partnering with…
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News
Leading marketing analytics firm blows up the digital versus TV argument
1st November: Leading marketing analytics consultancy, Analytics Partners, has described the notion that TV advertising is more effective than digital as fantasy and called…
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News
Gai Le Roy appointed CEO of IAB Australia
Announces new IAB Industry Charter 15th October 2018: IAB Australia today announced that it has appointed Gai Le Roy as CEO. The appointment follows…
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News
IAB appoints Richard Palmer as Audio Council co-chair
Industry expert to help drive more efficient and effective audio advertising Sydney, 11 September 2018: The IAB Australia Audio Council has recently elected Richard…
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Marketers continue to reinvest strongly in digital advertising
Discover why marketers are doubling down on digital advertising. Explore current investment trends and strategies to boost your ROAS in the Australian digital landscape.
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Seven West Media joins IAB Australia Board
Learn how Seven West Media's appointment to the IAB Australia Board strengthens the digital advertising landscape and shapes industry standards for Australian media.
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News
IAB Australia releases statement on video viewing time qualifiers for digital video reach metrics
Understand IAB Australia's new qualifiers for digital video reach metrics. Learn how updated viewing time standards affect measurement and reporting.
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News
Industry collaboration delivers unprecedented Digital Advertising Practices
Supported by advertisers, agencies, publishers and digital platforms alike SYDNEY, 31st July 2018: The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB)…
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IAB TECH LAB RELEASES VAST 4.1 FOR PUBLIC COMMENT
Critical Updates to the Digital Video Ad Serving Template Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration…
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