News
Gai Le Roy appointed Interim CEO of IAB Australia as Vijay Solanki steps down
IAB Australia announces Gai Le Roy as Interim CEO following Vijay Solanki's departure. Learn about the new leadership and the future of digital advertising…
News & Opinion
-
-
NewsGeneral Display advertising steals back marketers’ hearts in Q1 2018
Sydney – 31 May, 2018: Digital advertising revenue reached $2.1 billion for the first quarter of 2018, driven by significant growth in both video…
-
News
Cameron King becomes IAB Australia Chair of Board
Libby Minogue appointed to the newly created role of Deputy Chair Sydney, 24 May 2018: IAB Australia today announced that Cameron King, Managing Director…
-
News
IAB Tech Lab releases Open Measurement Software Development Kit for market adoption & launches compliance program to facilitate its proper use
Eliminates Need for Multiple SDKs for Third-Party Viewability & Verification Measurement for Mobile In-App Advertising NEW YORK, NY (April 10, 2018) – The IAB…
-
News
Classifieds and video advertising underpins online advertising revenue growth in 2017
Explore how classifieds and video ad formats underpinned significant growth in online advertising revenue. Get key industry insights for the Australian digital landscape.
-
News
IAB launches Ad Tech Purchase Guidelines to help Marketers and Publishers Maximise Investment
SYDNEY, 1 March 2018: IAB Australia has launched new Advertising Technology Purchase Guidelines to help purchasers of advertising technology maximise their investment in five…
-
News
Two-thirds of Australian media agencies regularly buying streaming audio while only 13 per cent are preparing voice strategies
Significant opportunity to grow voice marketing category SYDNEY, 22nd February 2018: The second wave of IAB Australia’s Audio Advertising State of the Nation research…
-
News
IAB Australia tackles ad fraud head-on with roll out of ads.txt
Urges Australian digital advertising ecosystem to adopt global IAB initiative SYDNEY, 1 November 2017: IAB Australia today announces that it has been working with…
-
News
IAB Publishes Two New Playbooks to Drive Digital Effectiveness
Native and Programmatic Playbooks compiled by leading industry experts to simplify and inspire SYDNEY, 25 October 2017: IAB Australia today launches The Native Playbook…
-
News
Online advertising spend reaches $7.6 billion in 2017 financial year
– Continued double-digit year-on-year growth – For the first time, mobile advertising now accounts for over 50 percent of total display market – Video…
-
News
Connected TV now accounts for up to 35 percent of Australian broadcaster’s online video supply
IAB Australia releases first white paper on Connected TV in Australia SYDNEY, 31st August 2017: IAB Australia’s Video Council has released Australia’s first white…
-
News
IAB launches three new glossaries to help simplify Digital Advertising
SYDNEY, 7th August 2017: IAB Australia has launched three new digital glossaries to help drive forward digital market literacy as part of its renewed…
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.