News
IAB Australia outlines plan to help marketers navigate digital ecosystem
Sydney, 23rd February 2017: Digital measurement, a trustworthy digital value chain, building brands online and growing mobile value will be the key priorities for…
News & Opinion
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NewsIAB Australia appoints new Director of Regulatory Affairs
Learn about IAB Australia's new Director of Regulatory Affairs. This strategic appointment reinforces our commitment to industry standards and robust compliance across digital media.
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News
Audio landscape set to transform with IAB survey forecasting significant growth in digital audio and audio programmatic
Discover the future of audio advertising. IAB survey data forecasts significant growth in digital audio and programmatic opportunities across Australia.
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News
IAB Australia engages Jonas Jaanimagi as Executive Consultant
IAB Australia welcomes Jonas Jaanimagi as Executive Consultant. Discover how his expertise will advance the digital media industry and benefit members. Read more.
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News
REA’s Libby Minogue joins IAB Board
REA's Libby Minogue strengthens IAB Australia's governance. Learn how her industry expertise will shape the future of digital advertising.
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News
IAB Australia delivers world first viewability benchmarks
Unprecedented collaboration of three key viewability vendors and PwC delivers independent and transparent measure of average viewability as part of a discussion whitepaper Sydney,…
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News
VAST 4.0 – Dec. 2016
The IAB Tech Lab in the U.S. published the Digital Video Ad Serving Template (VAST) 4.0 in 2016 with the aim of helping publishers…
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News
FMCG brands leading the way with digital video to deliver brand uplift
Data from IAB PWC Online Advertising Expenditure Report shows screens are king Sydney, 30 November, 2016: Total online advertising spend continues to grow, reaching…
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News
World leading digital audience measurement system prepares for Daily Ratings
Access daily, precise digital audience ratings from a world-leading measurement system. Optimize your strategies with reliable IAB Australia data.
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News
IAB Australia Audio Council endorses IAB US Podcast Ad Metrics guidelines
Sydney, 24 Nov. 2016: IAB Australia’s Audio Council announced today that it has endorsed the IAB U.S. Podcast Ad Metrics Guidelines for the Australian…
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News
Game tackling neurological disorder takes the prize in IAB Creative Showcase
SYDNEY, 23 Nov., 2016: A joint project between Nomad and Deepend has taken first place in Round 11.2 of IAB Australia’s Creative Showcase competition…
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News
IAB Study recommends four ways to move consumers away from Ad Blockers
Sydney, 21st November 2016: Almost 30% of Australian consumers are now using ad blocking technology on one of their devices according to a new…
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Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.