News
IAB Viewability Taskforce established to guide Australian market
Learn how the new IAB Viewability Taskforce is shaping ad quality and measurement standards across the Australian programmatic market. Expert insights inside.
News & Opinion
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News2016 ADVERTISING CREATIVE GUIDELINES FOR DISPLAY AND MOBILE – UPDATED FOR HTML5
Master display and mobile ad creatives with the 2016 HTML5 guidelines. Learn best practices for display formats, ensuring your campaigns are cross-platform and optimized…
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News
IAB Affiliate Marketing Handbook Signals Affiliate Industry’s Big Plans for Australia
Sydney, 24th October 2016: IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. Established by IAB…
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News
Gai Le Roy returns as Research Director for IAB Australia
Learn about Gai Le Roy's return to IAB Australia as Research Director. Discover insights on the future of media, data, and digital publishing research.
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News
Agencies step up their use of attribution, viewability and ad fraud detection technologies but marketers need more support
Sydney, 14th October 2016: The use of attribution modelling, ad fraud detection, brand safety and ad viewability tracking technologies has increased markedly across Australian…
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News
IAB Reveals ‘What Works and Why’ in Digital Marketing Around the World in 2016 Insights Report
Case Studies from 24 Award-Winning Campaigns from Across the Globe Provide Insights into Digital’s Power to Break Boundaries NEW YORK, NY (September 28, 2016)…
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News
New Standard Ad Unit Portfolio
Update: Public Comment Period is now closed The Interactive Advertising Bureau in the US has released a complete overhaul of the IAB Standard Ad…
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News
Mobile at the heart of the retail experience according to IAB Global Report
Survey of mobile users in 19 countries shows mobile driving traffic in store Australians more likely than global peers to purchase on mobile, highlighting…
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News
IAB’s Vijay Solanki: “Digital’s ‘Fourth Revolution’ Is Here And, Yes, It Will Take Great Courage”
In this guest post, IAB Australia CEO, Vijay Solanki, says digital transformation of a legacy company is a journey that requires everybody involved to…
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News
IAB Australia elects Nicole Sheffield as new Chair of the Board
Sydney, 22 September 2016: IAB Australia today announced the appointment of Nicole Sheffield, Managing Director of News Digital Networks Australia (News DNA) as the…
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News
IAB Australia Appoints Four New Council Chairs
IAB Digital Council Refresh Event Brings Councils Together for First Time SYDNEY, 6 September 2016: IAB Australia demonstrated its intent to listen and evolve…
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News
Online advertising spend reaches record $6.8 billion in 2016 financial year
Fastest year-on-year growth in online advertising in five years Mobile advertising driving growth; accounts for $1.96 billion of total market Real Estate fastest growing…
Membership
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