News
IAB and Nielsen Release Second Mobile Ratings Report
Australians spending more than an hour a day on smartphones SYDNEY, 30th October, 2015: The August edition of the IAB Australia and Nielsen Mobile…
News & Opinion
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NewsOnline advertising spend beats $5 billion for financial year driven by Classified and General Display growth
Online advertising spend beats $5 billion for financial year driven by Classified and General Display growth SYDNEY, 15th October 2015: The Australian online advertising…
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News
IAB Online Advertising Expenditure Report- Quarter ended June 2015
The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m…
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News
IAB and Nielsen Release First Mobile Ratings Report
IAB AND NIELSEN RELEASE FIRST MOBILE RATINGS REPORT Industry moves closer to cross-device and daily audience measurement SYDNEY, 7th October, 2015: IAB Australia and…
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News
HTML5 embraced in new interim Creative Guidelines released by IAB
Stay compliant with IAB Australia's updated Creative Guidelines. Learn how to effectively integrate HTML5 best practices into your digital advertising campaigns.
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News
Online video delivering for marketers according to new industry research
IAB research finds shifts in consumers’ TV viewing driven by multi-screen activities, connected TV and better ad experiences SYDNEY, 27th August 2015: The television…
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News
Maturing digital ad industry sharpens focus on accountability
SYDNEY, 27th August 2015: Accountability is the number one focus for the industry according to an industry first research report released today by IAB…
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News
NewsLifeMedia CEO Nicole Sheffield joins IAB Australia Board
Nicole Sheffield strengthens IAB Australia's board. Discover how her leadership at NewsLifeMedia will shape the future strategy of Australian digital media.
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News
IAB Australia boosts team with appointment of Lisa Walsh as Director of Research
IAB Australia welcomes Lisa Walsh as Director of Research. Learn how her expertise will strengthen industry research and initiatives. Read the announcement!
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News
Four out of five Australians prefer free, ad-sponsored mobile video content
(Handy infographics are available in our Nickable Charts section) Increase in smartphone video consumption resulting in drop in TV viewing SYDNEY, 16th June 2015:…
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News
Online advertising hits $1.15 billion for March quarter according to IAB Australia
Discover the Q1 trends driving online advertising revenue. Learn how the $1.15 billion figure reported by IAB Australia signals a strong market rebound and…
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News
Shark diving in the desert wins IAB Creative Showcase for Leo Burnett
SYDNEY, 15th May 2015: Sydney's Leo Burnett has secured first place in IAB Australia's Creative Showcase Round 9.5 with its campaign launching Samsung's Gear…
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