News
Nielsen wins IAB Australia Digital Audience Measurement tender
SYDNEY, 13 Oct. – IAB Australia today announced that Nielsen has been appointed the sole and exclusive preferred supplier for the provision of digital…
News & Opinion
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NewsM&C Saatchi Win IAB’s Creative Showcase Round 9.2 with “Where’s My Wallet?” Campaign
SYDNEY, 9 October – M&C Saatchi has been named the winner of Round 9.2 of IAB Australia's Creative Showcase awards for its "Where's My…
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News
Soap Creative, JWT Australia and M&C Saatchi win Gold at IAB MIXX Awards in New York
SYDNEY, 2nd October 2014 – Soap Creative and M&C Saatchi have led the Australian creative charge at IAB's 10th annual MIXX Awards in New…
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News
IAB CEO Alice Manners Mediaweek’s “Person of the Week”
IAB CEO Alice Manners is Mediaweek's "Person of the Week". Check out the latest issue for Alice's take on the growth of the industry,…
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News
Digital advertising storms ahead in Australian Market
Download graphics illustrating the Australian market from IAB's free Nickable Charts. SYDNEY, 26 September 2014 – Digital advertising has continued its exceptional growth trajectory…
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News
IAB Australia’s Digital Audience Measurement Tender panel shortlist Nielsen and GfK for three-year contract
SYDNEY, Sept. 4: In its search for a three-year preferred supplier to provide a digital audience-measurement solution in Australia, the Interactive Advertising Bureau (IAB)…
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News
TV Advertisers embrace digital video as total online advertising expenditure surges towards $4.5bn
Friday 29th August 2014: Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, growing 76 percent year on…
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News
IAB Australia Board elects Ed Harrison as new Chairman
Sydney, 28 August 2014: Ed Harrison, CEO of Yahoo7, has been elected as the new Chairman of Interactive Advertising Bureau (IAB) Australia's Board. Unanimously…
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News
IAB Brand Safety Council releases Online Traffic Fraud white papers for the digital advertising industry
21st August 2014: With online traffic fraud dominating recent global news and claims being made that bot-generated activity comprises as much as 25 percent…
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News
Associations Now: Australian ad coalition looks to balance native ads, quality content
Learn how Associations Now is guiding Australian ad practices to balance compelling native advertising with high-quality, engaging content for publishers.
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News
IAB and MFA launch new Agency Advisory Group
13 August 2014: The Interactive Advertising Bureau of Australia (IAB) and the Media Federation of Australia (MFA) announced today that they have joined forces…
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News
IAB/Nielsen mobile panel pilot data reveals 52% of digital screen time now spent on mobile devices
8th August 2014: Mobile screen time is leading the way according to new data released by IAB Australia and Nielsen which shows that 52…
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