News
IAB Report Reveals Decline in Invalid Traffic in 2017
Review the key findings from the IAB 2017 report on Invalid Traffic. Understand how the industry addressed ad fraud and improved measurement accuracy.
News & Opinion
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News‘Kate reveals what caused the dispute’: The fake ad plastered across the web.
Unpacking the digital dispute revealed by Kate. Learn how to spot deceptive ads and protect your brand from internet ad fraud in Australia.
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News
IAB elects Marcus Betschel Chair of Ad Effectiveness Council and publishes first industry work
Discover IAB Australia's latest industry insights as we announce Marcus Betschel as Chair of the Ad Effectiveness Council and publish key sector research.
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News
IAB Australia research reveals use of ad blocking technology in Australia is stabilising
-One in four consumers in Australia use ad blocking technology, but marginal decline in usage -Penetration of mobile ad blocking significantly lower than desktop…
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Automotive brands continue to lead digital display advertising in Australia
Explore why automotive brands lead display advertising in Australia. Key insights into market performance and the future of digital auto advertising.
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Connecting People With Sport: 11.2m Australians Go Online For Sports Content
Sydney, Australia – 10 May 2017: March heralded the start of the AFL and NRL 2017 seasons. This, along with other sports events –…
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IAB appoints Yahoo7’s Justin Orchard and Nine’s Nathan Powell
IAB appoints Yahoo7’s Justin Orchard as the co-chair of the Standards and Guidelines Council and Nine Entertainment’s Nathan Powell as co-chair of the Video…
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Mobile leads the way as digital advertising continues to grow according to independent industry report
See how mobile is leading digital advertising growth. Our report provides data-backed insights essential for planning your 2024 media strategy.
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News
IAB launches Best Practice Handbook to help simplify and inspire when it comes to data use
SYDNEY, APRIL 27: IAB Australia has launched a Digital Data Best Practice Handbook for publishers, agencies and marketers which provides an introduction and assessment…
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IAB Australia joins international group ‘Coalition for Better Ads’
Discover how IAB Australia's membership in the Coalition for Better Ads strengthens digital ad standards, protecting the future of online advertising.
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News
Digital Advertising Surpasses $7B in 2016
Sydney, 13th March 2017: Underpinned by solid growth across Display, Search and Classifieds, online advertising expenditure has grown to $7.4 billion in calendar year…
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News
IAB Australia helps advertisers optimise media inventory quality
Discover how IAB Australia empowers advertisers to optimize media inventory quality. Ensure high-performing, trusted ad placements to maximize your campaign ROI.
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.