News
Growth continues for online advertising underpinned by strong video trading
Explore how strong video trading continues to fuel growth in online ad advertising. Stay updated on industry trends and strategies impacting the Australian digital…
News & Opinion
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NewsNew research finds brand building impact of digital advertising has been underestimated
29th October 2019: Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian-first report…
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News
Online advertising continues year-on-year growth to reach $9 billion
Monday 2nd September 2019: Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year…
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News
IAB Australia Statement on the ACCC Digital Platforms Inquiry Report
Learn IAB Australia's official position on the ACCC's Digital Platforms Inquiry report. Understand our recommendations for fair and balanced industry regulation.
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News
IAB Australia launches industry mentorship program
Elevate your industry knowledge with the new IAB Australia mentorship program. Connect with experts, gain practical insights, and accelerate your digital advertising career.
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News
Guardian Australia joins IAB Australia Board
3rd June 2019; SYDNEY: IAB Australia has announced the appointment of Guardian Australia to the IAB Board, effective immediately. The company will be represented…
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News
Online advertising Q1 2019 sees seasonal drop while year-on-year growth continues apace
Analyze the Q1 2019 ad landscape. Discover how seasonal shifts caused a temporary dip, yet maintained strong year-on-year online advertising growth. Read the full…
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News
IAB Australia recommends adoption of apps-ads.txt to help fight ad fraud
23rd May 2019; SYDNEY: IAB Australia today that apps-ads.txt, its authorised inventory product for advertising within in-app environments on mobile and OTT (over-the-top) and…
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News
Matt Rowley appointed CEO of Pedestrian Group
Learn about Matt Rowley's new role as CEO of Pedestrian Group. Discover the impact of this key leadership appointment on the Australian digital media…
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News
April 2019 Newsletter
Review the comprehensive IAB Australia April 2019 Newsletter. Get key insights on ad tech, digital publishing trends, and industry best practices from the sector…
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News
PwC Online Advertising Expenditure Report finds Australian Digital Advertising market worth $8.8B in 2018
SYDNEY, March 12, 2019: The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to…
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News
87% of media buyers used ads within streaming services in 2018 according to IAB Audio Advertising State of the Nation Report
MONDAY 4TH March 2019: IAB Australia today released the 3rd wave of its Audio Advertising State of the Nation Report. The Report, which covers…
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