Research & Resources
View below to see all Research pieces and other Resources.
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ResearchVideo Advertising State of the Nation Report 2024
Get the latest insights into the video advertising landscape. Download the 2024 State of the Nation report to understand trends, ROI, and future opportunities.
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ResearchMade for Advertising (mfa): Definitions and Guidance
Explore made for advertising definitions guidance to understand MFA content, how to combat it and its impact on digital advertising.
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Research
Connected TV Handbook: Update
The IAB Australia Video Council first published our guide to Connected TV in 2020. Given the significant developments across audience size, measurement capabilities, access…
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Research
Online Advertising Expenditure Report March Quarter 2024
Access the definitive Q1 2024 Online Advertising Expenditure Report from IAB Australia. Understand key market shifts and plan your successful digital campaigns today.
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Research
Nickable Slides: Digital Consumption Trends
This pack of industry slides with the latest Ipsos iris data, highlights some of the trends in Australians usage of websites and apps during…
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Research
Data Advertising: State of the Nation 2024
Digital media innovation, the continued deprecation of signals and imminent changes to privacy regulation has brought increased focus on the collection and usage of…
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Research
Nickable Slides: Health & Fitness
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Research
IAB Australia 2023 Digital Advertising Investment Trends AU/US/UK
Explore key digital ad investment trends from IAB Australia's 2023 report. Get cross-regional insights for AU, US, and UK markets.
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Research
Affiliate & Partnership Marketing – Industry Review 2024
Master the latest insights in affiliate and partnership marketing for 2024. Stay ahead of industry trends and maximize your revenue streams.
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Research
IAB Australia 2023 Digital Advertising Investment Trends AU vs US
Analyze the latest IAB Australia 2023 data. Compare key digital advertising investment trends and insights between Australia (AU) and the US market.
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