Research
Audio Advertising State of the Nation 2025
Digital audio is one of the most significant growth markets in Australian media and with the increase in investment in both streaming audio and…
Research & Resources
View below to see all Research pieces and other Resources.
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ResearchInternet Advertising Revenue Report Dec Quarter & CY24
Explore the Internet Advertising Revenue Report CY24 revealing a robust 11.1% growth in Australia's online advertising market.
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ResearchVideo Ad Format Matrix
The IAB Australia Video Council have created this video format matrix to showcase the various environments available for different video formats. It provides guidance…
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Research
How Search engine advertising auctions work guide
Master the mechanics of PPC ad auctions. Understand bidding strategies, ranking factors, and how to optimize your search advertising spend for maximum ROI.
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Research
Top 10 resources of 2024
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Research
Internet Advertising Revenue Report September Quarter 2024
Explore the September Quarter 2024 Internet Advertising Revenue Report revealing a 12.1% growth in online ad spending.
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Research
Elevating brands through multi-channel excellence
Experienced marketers understand the importance of strong brands in driving sales and long-term business success and the role the diverse variety of media channels…
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Research
Navigating Affiliate Marketing Attribution in Google Analytics 4
Master accurate affiliate attribution in GA4. Learn how to track complex partnerships and optimize revenue measurement for Australian digital marketers.
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